A Closer Look at Okta

Check out this week's fresh slate of research. First off, we take a closer look at Okta in our lead article, where we dissect data from a recent drill-down survey into the identity access leader.

After that, get your ETR Insights fix. Check out two featured articles with exclusive insights into multi-cloud strategy, AI governance, endpoint security, data management, and much more.?

Finally, listen to this week's video clip, where a Head of Client Data discusses how generative AI and RPA are reshaping enterprise workflows at his large his financial services firm. Listen to the video replay for firsthand commentary on Automation Anywhere and Open AI, and much more.

A Closer Look at Okta

Follow-Up Survey Shows Growth in PAM and Identity Governance

Following ETR’s October 2024 Technology Spending Intentions Survey (TSIS), a follow-up study to drill down further into Okta’s customers was conducted. Polling for ETR’s Okta study was conducted from 11/18-11/24 and saw participation from 104 current Okta customers, including 38 from Fortune 500 companies and 50 from Global 2000 companies. Below are just a few examples of questions and responses from the survey. Inquire for full data set and findings report.

[A] Which of the following Workforce Identity Cloud modules does your company currently purchase?

[B] Does your company plan to stop using or replace any of the following Workforce Identity Cloud modules within the next 12 months?

[C] Does your company plan to start using any of the following Workforce Identity Cloud modules within the next 12 months?

Of Workforce Identity Cloud users, SSO and MFA are the most widely used modules, and are anticipated to remain so over the next year. Privileged Access and Identity Governance are anticipated to see the largest growth in pervasion over the next year, both eclipsing the 50% mark of Workforce customers and becoming the third and fourth most widely used modules, respectively.

[Among those who plan to add Okta's Privileged Access module] Which alternative Privileged Access Management (PAM) vendor is Okta replacing at your company?

Of those who planned to add Okta’s Privileged Access module in the coming year, 39% said Okta would be their first ever PAM vendor. About a quarter (26%) said Okta’s PAM module would be replacing BeyondTrust, and 9% indicated CyberArk, Microsoft’s Entra ID, and HashiCorp each as the vendor being replaced by Okta’s PAM module.

[Among those who plan to add Okta's Identity Governance module] Which alternative Identity Governance and Administration (IGA) vendor is Okta replacing at your company?

A third (33%) of respondents who plan to add Okta’s Identity Governance module in the coming year said Okta would be their first IGA vendor. A quarter (25%) said Okta would be replacing SailPoint, 17% said Okta would be replacing Microsoft’s Entra ID, and 8% said Ping Identity (including ForgeRock) would be replaced by Okta.

Lessons from a Global AI and Data Management Leader

Reflections on Snowflake, Databricks, Microsoft Copilot, and more

This global insurance leader is reshaping its approach to data and AI by balancing innovation and compliance. From integrating Snowflake and Databricks to deploying generative AI for operational efficiency, the Head of Data and AI Transformation offers actionable insights into the future of enterprise technology.

The Multi-Cloud Debate is Intensifying

Big 3 Shape Cloud Strategies Amid Tighter Budgets and AI Boom

This ETR Insights interview unpacks how a global logistics enterprise is navigating multi-cloud complexities, regulatory demands, and workforce localization. With insights on AWS, Microsoft, and Google’s roles in their cloud strategy, plus candid reflections on AI tools like Dataiku and Databricks, the conversation highlights the balancing act between innovation and cost control.

ETR Video Replay

Head of Client Data: Generative AI and RPA Transform Financial Services Workflows

In this segment, the Head of Client Data at a large financial services firm dives into how generative AI and RPA tools are reshaping enterprise workflows. Key insights include Automation Anywhere’s versatility in automating repetitive tasks and the adoption of AI technologies like ChatGPT to enable scalable, efficient operations.