A closer look at the Google ruling

3 details advertisers need to know about the Google search ruling

?By Travis Clark

• The Court found documents that illustrate Google intentionally raised text ad prices and avoided advertiser blowback by doing so incrementally.
• This is just one of the facts raised in Monday’s ruling that Google monopolized general search text ads and general search services, which The Current sifted through for more revelations on Google’s business practices.

?? Lightbulb moment

“Google’s pricing decisions also reflected an understanding that increasing its revenue in the ways discussed might occasionally come at a cost (or no improvement) to advertisers.”

— Judge Amit P. Mehta

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Reimagining the Olympics, and live sports, for a new generation

By Zac Wang

• A focus on new sports, diversity, innovative coverage and mental health shows how the Olympics are adapting to younger audiences.
• Gen Z cares about the experience around sports as much as sports themselves. Streamers and advertisers are responding accordingly.

?? Lightbulb moment

“For brands that advertise in sports today, the landscape has diversified dramatically to open new platforms, channels, and formats to buy sports and reach sports fans more efficiently, making it more accessible, complex, expensive, and cheaper, all at the same time.”

— Dan Conti, head of sports marketing, PMG

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Streaming just captured a record-breaking 40% of total TV usage

By Zharmer Hardimon

• Category’s win is the highest share of TV usage notched since cable set the previous record in 2021.

?? Lightbulb moment

Nielsen’s tracker credits a rise in viewership among younger audiences.

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5 Minutes with Treasury Wine Estates' Ben Oliver

By Zac Wang

• Australia’s biggest wine producer invests in premium media for its reach and quality.
• Young people are drinking less frequently, but favor higher quality when they do. Still, for Treasury Wine Estates, reaching as many consumers as possible is often more important than following specific trends.

?? Lightbulb moment

“Premium media means more attention, more impact and more brand uplift.”

— Ben Oliver, head of media, Splash, Treasury Wine Estates’ in-house agency

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