A Closer look at The Accelerator Roadmap: Stage Three

Step 7: Transformational Marketing

Inconsistent, trial-and-error approaches generally lead to failure. This particularly applies to marketing. The late Peter Drucker, the greatest management thinker ever saw?marketing as a core responsibility of management. He added, because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.

I recommend Lifecycle Marketing (LCM), an automated process that can provide your audience the kinds of communications and experiences they need, want, or like as they move from being a prospect to becoming a customer, and then, ideally, to becoming your advocate. Click the following link to get the Lifecycle Marketing Self-Assessment so you can score yourself on how closely your current marketing practices come to the LCM process.

Click Here to Learn the Importance of Lifecycle Marketing and Get Access to the LCM Assessment

Step 8. Managing the Complexities of Growth

Complexity is about employees, not revenue. Laurie Tayler, co-author of the research that documented the 7 stages of entrepreneurial growth says, “Money and processes are easy to manage compared to the dynamic impact that people bring to the table.” Although the “People” challenge shows up as the number one focus at different stages along the way, at one point delegation skills become critical while later the focus shifts to employee engagement and creating buy-in to the vision.

There are a total of 27 challenges that companies face along the growth path, different issues at different stages. Each stage of Growth has five overriding challenges, It is essential that you understand the different challenges at each of the seven stages so you can prioritize and focus your attention on the right things at the right time.

The 27 Challenges Exercise can help you discover the challenges you are experiencing now, and what will be coming at the next stage. If you have been growing rapidly, you may still be struggling with some of the challenges of the previous stage.

Click Here to Request the 27 Challenges Exercise

Step 8.?Maximizing Business Value

Imagine if you could view the value of your company through the lens of a potential buyer. Even if you are not yet thinking about selling, it can be useful to know what will be required to fund the next phase of your life.

The Freedom Score assessment, while still in Beta stage, is ready for a test drive.?The Freedom Score allows you to evaluate a business owner's financial readiness to fund the next phase of their life after their business. Calculate an owner's Freedom Point and pinpoint the precise moment when they should exit their business. With the Freedom Score, help owners reach financial independence, de-risk themselves financially, and live worry-free in the next chapter of their lives.

Use the following link to communicate with me at anytime about any "Effectiveness" related topic:?[email protected]