Closed Mouths Don't Get Fed (Part II)
So you just started a business or you have been in business for years.
How can I increase customer traffic and increase my overall profit?
Letting the public know that you are open for business is very important to all entrepreneurs and business owners.
How do I let the public know I am open & ready for business?
6 Tips On Letting The World Know You Are Ready & Open For Business
Tip #1 Word of Mouth
This is your company. It is esential that you spread the word, letting potential customers know that you are open for business. This can be done by carrying around business cards. When you find yourself having a conversation and you feel like you may have a potential customer start a sales pitch and then hand them your business card. I make it my goal to pass out around 500 business cards a month.
Word of mouth includes your friends and family. Let them know the quickest way to support you is to help spread the word about your company to others. Some of my closest friends and family members, neighbors, acquaintances and other business owners have my business cards as well. I focus on building a strong team and spending time coaching each member so we perform on the same page.
Tip #2 Branding
How you brand yourself and your company is also important. My brand's foundation is built on being honest and reliable. When people think about you and your company: how do you want them to see and feel about your brand? Take time to figure out your mission statement and target audience. Who needs your service? How will you best serve your customers? You must understand your services in & out to be able to explain clearly what services you provide. These questions should be answered 1st.
Tip #3 Customer Service
Your customer service needs to be A1, the best. Period, no questions asked. Treat your customer how they want and need to be treated. This is about them: you must be willing to help and serve others. Having good customer service will strengthen your brand and allows others to spread a good word about you business. Having other people recommend and refer your company will boost your credibility and allowing others to let their friends know you are open for business. This should be something everyone working for you, should be trainded on properly, including you.
Tip #4 Social Media
Spend sometime branding yourself on social media. Experiment around until you find a site or sites that will help you promote your brand. Explain what your brand is about and the services you offer. Don't be too shy to try different avenues such as doing videos, writing post, doing podcast interviews etcs. Talking about your business on the web can help grow your company. You can start a youtube channel talking about your business and the services you offer. Or start a group with liked-minded people with a common goal.
Tip #5 Be Creative
Think outside the box. Spend sometime each day brain storming ways to promote and spread the word about the services you offer. Find a good quiet spot to think and allow yourself time for thoughts to come to you. I have trained my brain to think and and pick up on opporunities to grow my business and talk about my services.
Tip #6 Give
Never be afraid to give some "free" services or advice. When letting the world know you are open for business be prepared to give something back. When I provide my services I try to find ways to add value. You can give away free tips, samples or small discounts. Closed mouth's don't get fed, be bold and respectful, but never afraid to ask for help building your brand and company.
Senior Performance Marketing Manager
5 年Closed mouths don't get fed - I love this Jaris Tucker
HR Business Partner | Recruiter | Top 3 Filipino to Follow on LinkedIn 2021 | Recreation Therapy Student | Christ Follower | Family Man | Writer | Wordsmith | Basketball Enthusiast
5 年Great tips Jaris Tucker. All the best to your business ??
Murdering Mediocrity??Game Changing Career Coach??Helping Professionals Feeling Stuck, Climb The Ladder with CONFIDENCE & SPEED??Added $25M to Salaries??3xTEDx Speaker??Multiawardee??Best Selling Author??Forbes??Mum&Wife
5 年What an awesome article Jaris T.
?? Advocate for Humanity | Kindness Consultant | End-of-Life Educator | Estate & State Funds Specialist ??
5 年Thank you for your generousity of support. Do you know if anyone that could use more employee engagement or personal branding help?