Close more sales for data center infrastructure and hybrid IT services
Data Center Sales & Marketing Institute (DCSMI)
Elevating the role of sales, marketing, and go-to-market (GTM) professionals in the growth of the data center industry
Welcome to the Data Center Sales and Marketing Newsletter (DCSMI)
This week, you'll learn invaluable tips and best practices on data center power measurement and monitoring, energy, facilities management, and sustainability from Tanja Lewit, CEO of Alternate E Source.
Then, from Joshua Feinberg of DCSMI, you'll get sales, marketing, and go-to-market insights on data center infrastructure, closing more hybrid IT services sales, post-event marketing, as well as product and sales alignment.
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Register for This Week's LinkedIn Live Event: Data Center Go-to-Market, Sales, and Marketing Q&A
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Data Center Go-to-Market, Sales, and Marketing Q&A is a dynamic weekly live stream show hosted by Joshua Feinberg, the CEO of DCSMI (The Data Center Sales & Marketing Institute). This engaging series tackles the most pressing challenges faced by sales and marketing professionals in the data center industry. Each episode delves into critical topics, including:
The show caters to go-to-market professionals working in and around AI data centers, including colocation, wholesale, hyperscale, edge, modular, technology, facilities, construction, real estate, sales, and marketing companies.?
CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers will find this podcast especially relevant and insightful. Tune in to gain actionable knowledge and stay ahead in the dynamic data center landscape! ???????
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Data Center Go-to-Market, Sales, and Marketing Q&A is sponsored by DCSMI -- elevating the role of sales, marketing, and go-to-market (GTM) professionals in the growth of the data center industry.
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Upcoming Events
Powering the Future of Data Centers: Insights from Tanja Lewit, CEO of Alternate E Source
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In a recent episode of the Data Center Go-to-Market Podcast, host Joshua Feinberg sat down with Tanja Lewit, CEO of Alternate E Source, to discuss the energy and infrastructure landscape in the data center industry.
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From Power Measurement and Monitoring to IoT-Powered Building Management
Lewit shared her unique perspective, having started her career in power measurement and monitoring before founding Alternate E Source to address the growing need for IoT-powered building management systems.
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"I saw a shift in regular BMS building management systems, the way we're measuring the way we were looking at power, overall things we're going to network," she explained.
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Compliance, Risk Mitigation, and Operational Awareness in Digital infrastructure
A key focus of the discussion was the importance of compliance, risk mitigation, and operational awareness in digital infrastructure. Lewit emphasized the need for intelligent sensors and devices that can provide real-time insights, enabling data center operators to make informed decisions.
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Changing Skill Sets Required in the Data Center Industry
The conversation also touched on the changing skill sets required in the industry, with Lewit advising young professionals to develop strong networking and collaboration abilities.
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Growing Importance of Alternative Energy Sources
Looking to the future, Lewit discussed the growing importance of alternative energy sources, such as hydrogen, natural gas, and nuclear power, as well as the potential of microgrids and intelligent devices to manage these diverse energy inputs.
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"We're looking now at hydrogen, we're looking at natural gas, we're looking at nuclear, as well as battery technology. Let's not forget the support system part."
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By sharing her insights and experiences, Lewit provided valuable guidance for data center professionals navigating the evolving industry landscape.
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Her emphasis on leveraging technology, fostering collaboration, and adapting to change offers a roadmap for success in the dynamic world of digital infrastructure.
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Featured Resource
This issue of the Data Center Sales and Marketing Newsletter (DCSMI) is sponsored in part by 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization.
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The lines between colocation data centers (colo’s), cloud service providers (CSPs), managed service providers (MSPs), and managed hosting providers continue to blur.
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领英推荐
Elevating Data Center Sales and Marketing: Key Takeaways from Podcast
During a recent episode of the Data Center Go-to-Market Podcast, Joshua Feinberg of the Data Center Sales and Marketing Institute (DCSMI) shared a wealth of insights for data center sales, marketing, and go-to-market professionals.
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As the industry continues to evolve, Feinberg provided actionable strategies to help companies engage with sustainability-focused clients, address sluggish sales, and optimize their marketing campaigns.
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How Data Center Providers Manage Greenhouse Gas Emissions and Carbon Data
One key topic covered was how data center providers can effectively manage greenhouse gas emissions and carbon data.
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Feinberg emphasized the importance of understanding your ideal client profile, including geographic location and company size, to develop a targeted go-to-market approach.
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He also stressed the need to identify the key stakeholders, such as facilities managers, and understand their priorities, goals, and challenges in order to build trust and educate them throughout the buyer's journey.
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Sales of Data Center Infrastructure
Addressing low sales of data center infrastructure, Feinberg recommended convening a cross-functional team to diagnose the root causes, whether it's a product-market fit issue or a breakdown in the sales process.
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By closely analyzing the sales pipeline and gathering feedback from clients, companies can pinpoint the specific areas that need improvement and develop a holistic plan to accelerate growth.
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Closing More Sales for Data Center, Cloud, and Hybrid IT Services
When it comes to closing more sales for data center, cloud, and hybrid IT services, Feinberg highlighted the value of a full buyer's journey program.
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This includes developing premium content, personalized email marketing, and educational webinars to stay engaged with prospects throughout their research and decision-making process.
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Post-Event Marketing: Often a Missed Opportunity for Data Center Companies
He emphasized the importance of not neglecting post-event marketing, which is often a missed opportunity for data center companies.
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Product and Sales Alignment
Feinberg also discussed the critical role of product management in supporting and guiding sales teams.
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By aligning product and sales through collaborative research, feedback loops, and shared resources, companies can better address customer needs and close more deals.
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Throughout the episode, Feinberg provided a wealth of practical advice for data center sales, marketing, and go-to-market professionals.
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By implementing these strategies, you can elevate your team's impact and drive sustainable growth for your organization.
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How You Can Consult With DCSMI
The Data Center Sales & Marketing Institute (DCSMI) offers Data Center Lead Generation Consulting and Go-to-Market Strategy.
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Now, you can consult with DCSMI to increase your data center lead generation, reach the right decision-makers, improve brand awareness, enter new markets, grow your sales pipeline, and scale customer acquisition
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These programs are designed for data center providers -- as well as IT, facilities, real estate, construction, and sales and marketing companies that partner with data center providers.
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