?? Close Look at TikTok Shopper ?? Plus: Top EU Summer Destinations ??

Welcome to MarketMaze, the #1 newsletter in the Marketplace and E-commerce space that keeps professionals ahead of the curve by keeping them smart and up to date with the latest insights in just 5 minutes weekly

??This week maze:

1. The Big Story ???

Close Look at TikTok Shopper ??

2. Data ???

Top EU Summer Destinations ??

3. News ??

?? Amazon, Shopify, Alibaba, Temu, Shopify, AliExpress

?? Amazon, H&M, Shein, Sephora, Buybuy, Next

?? Instacart, Uber, DoorDash, Gopuff

??Google, Opendoor, Kingfisher, Cart.com

4. Deals ???

Flip, Mytheresa, Secret, SingleInterface

??♂ Was this forwarded to you? ?? Sign up to the email newsletter

?? Did you like this issue? ?? Sharing this link is caring! ?

1. The Big Story ??

Close Look at TikTok Shopper ??

TikTok Shop, alongside Shein and Temu, is reshaping US retail, leveraging influencer marketing and its social platform's reach. Few weeks ago we reported on ambitious TikTok Shop targets. Now A recent "Earnest Analytics Case Study" delves into TikTok Shop's customer base, offering fresh insights.

?? Recent Sales Insights

• Since Sep 2023 launch, 11% of US households have shopped on TikTok
• Sales spike 145% in Nov 2023, thanks to Black Friday
• The momentum continued, although growth rates have moderated since then

?? Understanding the Shoppers

• Young adults (18-24) are 3.2x more likely to TikTok shop, but it's not just a Gen Z phenomenon - older demographics are also engaged
• Median-income earners ($55k-$90k) are the primary drivers of TikTok Shop's growth, slightly more affluent base than average TikToker

• Earners with little to median income ranges are the second fastest growing segment, more in line with expectations for younger users

Full insights in the email version of the newsletter here

The best new app for newsletter reading

Meco is a distraction-free space for reading and discovering newsletters, separate from the inbox. Add your newsletters in seconds and liberate your inbox. Plus it’s completely free. Try Meco

2. Data ???

Top EU Summer Destinations by Travel marketplaces??

As part of an agreement with the European Commission in March 2020, Airbnb, Booking, Expedia Group, and TripAdvisor started providing data on their performance to Eurostat. The initiative aims to analyze the trends within the EU's short-term rental landscape.?

Selected insights:

?? Significant Uptick in short-term stays

• In 2023, guests booked a whopping 680 million nights across the EU (14% rise yoy)
• This surge not only overcomes the COVID slump but also surpasses the booking levels seen in 2019

?? 2023's Hotspots: Where Everyone Wanted to Be?

Full insights in the email version of the newsletter here

3.?News ??

?? Mass merchant

?? ???? Amazon revises checkout-free tech strategy.

????? Amazon delays rollout of controversial fee.

????? Shopify snags Salesforce talent for big leap.

????? Alibaba's rocket delivery aims for 1-hour global reach.

??? Shopify doubles down on eco-commerce.

and more in the full version of the newsletter here

?? Fashion & Beauty

????? Shein's profits soar to $2 billion in 2023.

????? Amazon launches Bazaar in India's fashion race.

????? H&M slashes prices and revamps retail.

????? Canada Goose & friends trim DTC sails.

??? Sephora and REI lead with eco-innovations.

????? Buybuy Baby outshines Amazon with expertise.

????? Next expands in India with Myntra deal.

and more in the full version of the newsletter here

?? Food & Grocery

????? Instacart branches out to smart appliances

????? Instacart expands with AWG's smart carts.

????? Uber Eats rolls with Waymo in Phoenix.

????? DoorDash dives into DIY with Lowe’s.

????? Uber Eats teams up with The Vitamin Shoppe

????? DoorDash tests benefits for gig drivers.

and more in the full version of the newsletter here

??General

????? Google eyes $35B Hubspot acquisition.

??? Google's final call for GA4 migration.

????? Opendoor settles for $62M, FTC wins big.

????? Kingfisher boosts online with Virtualstock.

????? TikTok Shop raises fees, prices to soar.

??????Cart.com bolsters Amazon services with Amify.

and more in the full version of the newsletter here

4. Deals??

??? Mytheresa eyes Yoox in a high-fashion bid.

????? Flip's $144M bet to outshine Amazon and TikTok,

????? Secret Sales buys Dress-for-less

and more in the full version of the newsletter here