Close the gap - Influencer Marketing

Social media influencers have become a powerful force in marketing. They have the ability to reach millions of people with their content and have built loyal audiences that trust their opinions. However, there is a gap between influencers and brands in terms of compensation and effective promotion. That's where affiliate marketing comes in - it's a mutually beneficial way for both influencers and brands to work together.

Here are some things we can do to narrow that gap.

Step 1: Choosing the right products

The first step in affiliate marketing is to choose the right products to promote. You want to make sure the products you promote are products that you actually use, align with your brand, and appeal to your audience. You should also make sure the products have an affiliate program available. You can find out if a product has an affiliate program by doing a quick Google search or by reaching out to the brand.

Step 2: Creating high-quality content

Once you have chosen the products you want to promote, the next step is to create high-quality content that showcases the product in a way that resonates with your audience. Your content can be in the form of blog posts, social media posts, or videos. The key is to create a proof concept early on. If they don't enter into a deal, at least you are already on their radar now and they might consider doing projects with you in the future.

Step 3: Disclosing your affiliate relationship

It's important to be transparent with your audience about your affiliate relationship with the brands you promote. You can do this by putting in a simple disclosure statement. This builds trust with your audience and ensures that you are following ethical guidelines.

Step 4: Using an affiliate platform

To generate your affiliate links and track your commissions, you'll want to use an affiliate platform. There are many platforms available such as Amazon Associates, ShareASale, and Rakuten Advertising. If the brand you are working with doesn't have its own affiliate program, there are also free options like MagicLinks and Skimlinks.

Step 5: Negotiating compensation

When negotiating compensation with brands, you want to make sure you are getting a fair deal. This can be done by asking for a percentage of the sale or a flat fee per conversion. It's also important to discuss any additional promotion or content creation requirements that the brand may have.

So what are you waiting for? Start promoting those products and earn those commissions!