The Clone Wars Have Begun and Your Sanity is at Stake
Derek Phillips
Strategic Content Leader | Expert in Team Building & Talent Development | Proven Success in Diverse Industries | Engaging Communicator | Funny
I'm not here to bash AI-generated content--there are plenty out there who have chosen sides and never pass up the opportunity to tell us which one they're on. But I do have questions and they have nothing to do with how it works. I am here to ask why?
This paragraph from Indiewire really jumped out at me:
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“As generative media gets better, we have this notion that at any point, you’re gonna be able to turn on the future equivalent of Netflix and watch a show perpetually, nonstop as much as you want,” co-creator Hartle told?Vice’s Motherboard. “You don’t just have seven seasons of a show, you have seven hundred, or infinite seasons of a show that has fresh content whenever you want it. Our grounding principle was, can we create a show that can generate entertaining content forever? Because that’s truly where we see the future emerging towards. Our goal with the next iterations or next shows that we release is to actually trade a show that is like Netflix-level quality.”
Read that again. "Our grounding principle was, can we create a show that can generate entertaining content forever?" First, they won't be creating anything. A bot will combine various concepts, phrases, words and images (I guess) to generate iterations of content. Interesting, I guess, at the most academic level. Second, for what? It's not to share a unique perspective on the world. It's simply to create more episodes. Endless episodes.
My biggest concern with AI-generated content is that we'll use it simply to create more, not better, content. More micro-copy, more emails, more tweets, more blog posts...more. As I've posted before, we're already overwhelmed and invest in various filters and blockers to protect us from as much noise as possible. We're about to enter a world where we create robots to create more noise, which will require new robots to filter it out. So again I have to ask why?
In the end, isn't the whole point for generating information in its various forms to communicate? People communicating with other people? Sometimes for business needs and sometimes for artistic ambitions. Or are we just starting the clone wars with a never-ending escalation of technology fighting to interrupt or protect our attention? That's the most boring futuristic story I can imagine and I probably won't buy the ticket.
Brand Builder and Community Ally
2 年Isn’t content already infinite? One thought is that “the more” can be applied to creating more communication opportunities among groups that have been underserved such as those with disabilities and those severely lacking access to quality education. I hear you about how much do we create for the sake of creating it. We’re well beyond the saturation point and taking breaks from social media and streaming entertainment like Dry January isn’t going to cut it.
Group Manager @ Concentrix Catalyst | GenAI Content Strategy Solutions
2 年"In the end, isn't the whole point for generating information in its various forms to communicate? People communicating with other people?" Those two sentences are at the heart of the issue. I'd argue that one-way blind-ish communication platforms like Twitter (I tweet, you receive, you *might* retweet or comment, I *might* see you) and YouTube (I create, you view, you *might* comment, I *might* read it) is inherently broken since the AI/ML/SecretSauce is being virtually 95% tasked with publication, with little to no use of that in filtering comments, ranking the most salient points to match the content and reach the creator, etc... To say nothing of the monetization focus, which is currently on generation measured against numbers of subscribers/readers/retweets - versus real meaningful dialog. One hopes that the newer guiding principles in modern SEO (content quality, for example) are applied to these technologies... ChatGPT will not solve this if it is applied in the same direction. Once it is equally tasked with responses and curation, we will see some very interesting cases of "People communicating with others."