Cloe Stanbridge's 50% Click Through Rate Using Qwilr

Clo? Stanbridge is the Head of Talent at The Lab 17, a recruitment agency that focuses on an embedded partnership approach. She's worked with companies like SafetyCulture , Atlassian and Cloud Kitchen , with a major focus on candidate experience throughout her career.

Cloe chatted with Mike about the importance of creating a positive candidate experience from the get-go, and how she uses Qwilr to improve candidate experience and engagement rates.

We've also partnered with Qwilr to give you the opportunity to try this strategy yourself!

Watch, or listen to the full episode ??

You have a very short amount of time to actually capture that candidate's attention, and a lot of the time they aren't looking for a new role...it's about giving them as much information as possible so they can easily make that decision.

No one likes a big blurb of text arriving in their inbox that has obviously been apart of a spray and pray strategy. After mapping the market and working with their hiring managers, Lab 17 build a Qwilr document. Cloe is then able to send candidates short and personalised messages with an option to learn everything they need about the brand.

"the feedback we get on [the Qwilr docs] are phenomenal...[candidates are] really impressed because all the information is right there for them, and they can scroll through this beautiful doc that has been made specifically for them."

The strategy has generated fantastic results, with almost 50% of approached candidates viewing the document.

Qwilr have generously shared a discount code for those looking to level up their outbound candidate experience.

Sign up and use code ATTRACT20 to score 20% off the first 3 months!?