Cliff’s tips for a successful trade show

Now that your goals are set, it is time to focus on the execution of your plan. The next step is to book a space and design a booth for that space.

This is where we can support you.

At the intake stage, we asked you about your goals, booth location, KPI’s and and a bunch of other important factors* we have to take into account to create a successful booth. Now it’s time to plan towards a design of a booth that fits your needs and budget.

Primary factors to take into accounting when designing a booth are:

• Corporate Identity
• Rules and regulations
• Logistics
• Sustainable Development Goals (SDG’s)
• Location of the booth (indoor / outdoor)
• Orientation of the booth
• Available budget
• Purpose of the booth
• Light conditions during the show
• Type of show
• Type of audience
• Number of crew members
• Number of expected visitors

With these key factors in mind, we focus on the secondary factors

• Hospitality and bar area
• Meeting rooms
• Single- or double deck
• Climate control

With all factors combined and taken into account, our design team starts to design your booth.

In the next episode I will explain the aspects we take into account when designing a booth.

*feel free to reach out to me to learn more: [email protected]