Clients Hunting Secrets

I spent 12+ years mastering the art of Hunting clients, so you don’t have to.

Here are 10 ingredients that will turn your LinkedIn presence into a client-hunting powerhouse:

Irresistible Profile:

The number one thing you need from your LinkedIn profile is clarity. Make sure your headline and summary communicate your expertise and the value you bring to clients.

Secondarily, you need consistency. Ensure that your profile picture, banner image, and content reflect your personal brand.

Combine both for a profile that attracts clients effortlessly.

Relevant Content:

On the other hand, you want to avoid posting content where your offer is irrelevant.

The classic example is sharing generic motivational quotes that don't resonate with your target audience.

Use industry-specific insights, case studies, and success stories, and then engage with your audience by asking questions or encouraging them to share their experiences.

Strategic Networking:

Hunting clients on LinkedIn is all about strategic networking. Connect with professionals in your industry, engage with their content, and join relevant groups and discussions.

Start by reaching out to your existing network for referrals, and then expand your reach by connecting with second and third-degree connections.

Don’t underestimate the power of building genuine relationships, but also don’t make the mistake of being too salesy or spammy in your outreach.

Personalized Outreach:

When reaching out to potential clients, personalize your messages. Mention specific details from their profile or recent posts to show that you’ve done your research and genuinely want to connect.

Avoid sending generic connection requests or sales pitches that feel impersonal.

Consistent Engagement:

Consistency is key to staying top-of-mind with your network. Engage with your connections regularly by liking, commenting, and sharing their posts, as well as sharing your own valuable content.

Don't disappear for weeks at a time, but also don’t overwhelm your network with too much content all at once.