Client/Customer Profiling Part 1 – The Boston Matrix

If you’ve been in business for a few years and built up a solid bank of clients or customers, but your business relationships are not all as ideal as you’d like them to be, it may be time to take a deep dive into who you’re working with.

This is the first of two articles that will help you understand how to focus on the ideal clients or customers you want for your business and how to target them.

The Boston Matrix is used for a range of different profiling measures and it’s also a great way to define the types of clients or customers you currently have in your business, so that moving forward when you create your avatars – part 2 of these series – you will know exactly who’s right and who’s not.

Using the Boston Matrix to Profile Your Current Customer/Client Relationships

The graphic below illustrates how to segment your current clients/customers based on the relationship they have with you and their profitability to your business:

Check out the full article on my website and get in touch for support with identifying and profiling your ideal customers.

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