The Client Trance
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Direct Response Copywriter - Word Salad Murderer
Your ideal clients are in a trance.
In their own world.
They have their own version of La Cucaracha playing over and over.
If you don't break this trance you'll never get them as a client.
You need to hit them with a hammer (metaphorically).
Wake them up out of their trance.
Draw them into yours.
Tell them a story of their better life after they have what you sell.
Get them to REALLY feel and imagine it.
When they feel it they want it.
When they want it they buy it.
Break their trance and your marketing gains a power it's never had before.
What will you do to break it?
Need ideas? Hit me up for a free 'trance breaking' chat. Mention this article when you message me.
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
1 年Great article, William Siebler! Thank you for sharing!
Empowering CEOs with Game-Changing Podcast PR Campaigns, Podcast Production & YouTube Optimization | Podcasting Pioneers Since 2015 | Featured in Podcast Magazine's Top 20 Under 40 for 2022
1 年Thanks for sharing useful articles ??
Crafting an attention-grabbing opener is like breaking the trance of a mesmerizing performance. It's all about capturing their focus from the start, William. #marketing #copywriting.
Relate a story; ask a question; present a shocking fact. Example: When I'm training sales people I'll open up with "I've had a look at your sales records and 50% of you are performing below average" Tends to get their attention ??
Strategic Business Management for Architects | See where you are headed and stay on track | MBA FCA FCPA | Author
1 年the old slap in the face with a wet fish.