Client Success Story: Tailored Translation and Video Dubbing for a Fortune 500 American Agribusiness

Our long-standing partnership with a Fortune 500 American agribusiness client recently culminated in a series of high-impact projects that demanded precision, creativity, and deep cultural insights. The projects involved two key initiatives:

1. Translation of Tractor Operation and Maintenance Manuals: These English-language manuals were expertly translated into seven Indian languages, ensuring they were easily understood by farmers, mechanics, and technicians across rural India.
2. Translation and Video Dubbing for DSE Training and Marketing Material: We localized training and marketing content into 13 Indian languages to support the client’s extensive India-wide marketing campaign. This content was strategically distributed through promotional campaigns, the client’s mobile app, workshops, agricultural fairs, and more.

Project Challenges and Our Solutions

Technical Manual Translation The translation of technical manuals posed minimal challenges, as the client required most technical terms to be transliterated, and the content was consistent across projects. The client’s provision of both PDF and editable Adobe InDesign (IDML) files ensured seamless graphics and formatting. The result? Flawless translations delivered on time.

Marketing & Training Content Translation This aspect of the project presented unique challenges that required innovative solutions:

• Pivot Language Requirement: The source content was in Hindi and needed to be translated into English before localization into other Indian languages. Despite this additional step not being billable, we managed the extra workload efficiently.
• Creative and Immersive Translation: The marketing material needed to resonate with a diverse audience, ranging from prospective customers to District Sales Executives (DSEs). Our translations were crafted to be colloquial and engaging, considering the educational background of the end users (typically 10th or 12th grade). We also prepared dubbing scripts from translated PowerPoints, adding another layer of complexity that required a creative approach.
• PowerPoint Version Compatibility: Some DSEs encountered issues with document layouts and junk text due to using older versions of PowerPoint. We mitigated this by testing the PowerPoints on various versions and operating systems to ensure compatibility.
• Consistent Voiceover Artists: The client’s preference for using the same voice artists for continuity in their marketing videos resulted in higher costs. We managed this by partnering with professional studios for some languages while handling Hindi, Kannada, Tamil, and Telugu dubbing in-house.

Innovative Solutions

• Dedicated In-House Linguists: Only our most experienced linguists, familiar with the client’s preferences, were assigned to this project, ensuring top-tier quality.
• Proactive File Review: We took the initiative to review and correct errors in the English DSE training source files, safeguarding the quality of the translations.
• Voiceover Script Analysis: To ensure accuracy in dubbing, we analyzed scripts for words with multiple pronunciation options and collaborated with the client to standardize preferences.
• Comprehensive Voice Selection Support: We provided the client with multiple voice samples for each language, enabling them to choose the perfect voice for their marketing videos.

Project Impact

The marketing materials and videos produced for this project were met with overwhelming success, as seen in the positive responses on the client’s YouTube channel, mobile app, and feedback from DSEs and dealers. By localizing content into Indian languages, we helped our client forge stronger connections with rural communities, a critical factor in India’s competitive tractor market. The translated operation and maintenance manuals empowered users and technicians by breaking down language barriers.

Our collaboration with this client, now spanning over 15 years, continues to be a cornerstone of our business. Through our linguistic expertise, we’ve consistently supported their expansion in India, solidifying their market presence while maintaining their position as one of our top business partners.

Stay tuned for more client success stories in our upcoming newsletters. We are committed to delivering linguistic excellence and helping our clients achieve their business goals.

Thank you for being a part of our journey!

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