Client Spotlight: Improbable

About Improbable

Improbable leverages its gaming expertise and artificial intelligence to develop groundbreaking metaverse technologies. This global tech company is at the forefront of creating new ways to play, connect, and build virtual worlds. Recently, Improbable underwent a significant brand proposition change to highlight its leadership in the metaverse space.

Craft CMS

Improbable sought a comprehensive redesign and rebuild of their website, aiming to enhance their online presence and better reflect their evolving brand identity. Central to this project was the use of Craft CMS, a flexible content management system that allowed for extensive customization and scalability. Nzime worked with teams from across the group to create digital spaces that reflected their brand - engaging, animated and interactive

Design and Development

Design and Build of Three Sites

Improbable Main Site: Improbable Main Site

The main site redesign was aimed at showcasing Improbable's technological prowess and industry authority while maintaining an approachable and user-friendly design.Features:Conceptual, technical design balanced with an inviting user experienceExtensive use of animations and video contentBuilt using a page builder model for easy content editing by the client

Improbable Careers Site: Improbable Careers Site

The careers site was developed to reflect Improbable's Employer Value Proposition (EVP), highlighting the company's culture, people, and opportunities.Features:Engaging animations and interactive elementsVideo and photography integration to showcase the company cultureA stable, scalable platform designed for growthVideo testimonials to promote the EVP

MSquared: MSquared

The site for MSquared, an initiative by Improbable, was designed to be a seamless extension of the main brand, with a focus on the innovative and technical aspects of the service offering.Features:Engaging user experience aligned with technical servicesConsistent use of animations and video contentPage builder model for client flexibility

Improbable's collaboration with Nzime resulted in the successful redesign and development of three distinct websites. Each site was crafted to balance conceptual design with technical functionality, using heavy animation and video content to create engaging user experiences.

The use of Craft CMS provided the necessary flexibility and scalability to accommodate Improbable's growth and evolving brand.