Client Spotlight: AAB

Nzime formed a new brand proposition for AAB, and rolled it out to both online and offline material.

AAB brand and offering had advanced over the years. With that in mind, we took the team through our Discovery process to realign the brand and redevelop it's proposition. Throughout this process we looked at the following things:

• Key audiences
• Content hierarchy
• Straplines & Key messaging
• Tone of voice
• Key offerings

Once the brand and proposition was updated, we took our learnings from the Discovery and rolled this out to a new website for AAB

This included a full redesign and re-platform from Magento to Craft CMS, allowing much more flexibility from not only a development perspective, but also an author perspective, something the client was keen to have.

The updated website not sits well inline with the new brand, with a better use of imagery, content and animation, providing a better user experience. The key focus throughout the project was to optimise the sample ordering and enquiry processes for their primary audience - architects.

We extended their branding beyond digital, including print and brochure design, bespoke illustration, engaging DM campaigns aimed at aspiring architects, and exhibition stands, providing AAB with a comprehensive brand presence.