The year of the brief. ??
In an effort to help you land softly as you're catapulted into 2024, we've rounded up just about everything you need to kill it – plus a few laughs along the way. First up, we have the download on how Amazon is disrupting social commerce. Next, we have an audio masterclass from P&G Senior Brand Director Grace Whitman on the art of brief writing. Finally, prepare to shoot cold brew out of your nose thanks to our latest episode of Dot Fun Hot Ones.
New tricks, fewer clicks: social commerce in 2024 ??
This year is all about more juice for less squeeze. Here's Senior Manager, Paid Social Matt Pugh's take on Amazon's latest eCommerce shenanigans – including the fresh slew of wins and challenges.
QE Podcast: Grace Whitman, Senior Brand Director @ P&G ??
What really goes on in those iconic towers? Grace Whitman doesn't hold back. Plus, she reveals what P&G looks for in a partner, her top brief-writing tips, and why oversharing with your agency is caring. Watch or listen now >
If you'd prefer a blog edition of the episode, tap here.
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Dot Fun Hot Ones: Ashley Neel & Ashley Walters ??
If you know these Curiosity icons, you'll be unsurprised by this episode's many bleeps and blessings. Catch VP of Activation Ashley Neel and CMO Ashley Walters spill secrets (and more?? ) while downing hot wings. Yes, this episode is barely SFW.
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1 年Why was my time with the superstars so brief..