Client Magnet Blueprint: How to Win Clients on LinkedIn

How can I get clients for my consulting practice Wanda? This is one of the questions I received on LinkedIn.

In the last 2 articles, I shared how different LinkedIn features and how Livestreaming on LinkedIn can help you stand out among 1 Billion professionals on LinkedIn so you can get clients without wasting time and without sending hundreds of messages.

Today, I want to answer this question about how you can get consulting clients on LinkedIn following a 3 step client magnet blueprint which will cost you nothing.

HARD TRUTH

As of today, there are 25.5 million consultants on the LinkedIn search page.

Read until the end to get tips and tools that you can apply today so you can get clients for your consulting practice or your business.

3 Steps Win Consulting Clients on LinkedIn

Step 1: Update your LinkedIn Banner

Your LinkedIn Banner is like a digital calling card that captures the most attention because this is what your connections see when they visit your profile.

You can get clients on LinkedIn when your banner clearly says about:

• What do you do?
• Who do you help?
• How do you solve people's problems?

An updated banner, helps me and my clients get clients even without sending hundreds of messages.

For example, I got this inquiry about my LinkedIn training after sending a connection invite to a CEO.

ACTION STEP:

Update your LinkedIn banner so your connections are clear who you are, what you do, and how you can help solve their problems.

Step 2: Update your Headline

Other than your LinkedIn banner, your profile headline is important to stand out on LinkedIn among 25.5 million consultants and 1 billion members.

Your headline is 220 characters but the first 45 characters are most crucial for 3 big main reasons:

• Your headline is the first thing that people see on your profile.
• Your headline is how your clients can find you on search results.
• Your headline appears when you comment on another post on LinkedIn.

In this example, see how my headline is shown when I commented on the post by Customized Training Solutions Pte. Ltd.

ACTION STEP:

Update your headline to improve search visibility, establish your professional identity, and reflect your experience and expertise.

Step 3: Update your Custom Button

Other than your LinkedIn banner and the headline, the custom button that appears at the top of your LinkedIn Profile is a very powerful tool.

The custom button is 30 characters and you can use this to drive people to book your calendar, visit your website, download your book, or add any call to action you want to drive your connections.

Take note that your creator mode needs to be "on" to use this function.

Action Step

Add a custom button link to start turning your connections to customers. Watch this 27-second video now to learn how to add or edit your custom button on LinkedIn.

Summary

Updating your banner, headline, and custom button on LinkedIn will cost you nothing but this can help you get clients because it will improve your search visibility, establish your professional identity, and reflect your experience and expertise out of 25.5 million consultants and 1 billion profiles on LinkedIn.

Watch out for my next newsletter as I share more tips and tools so you can get clients on LinkedIn.

Catch me live tomorrow so I can answer all your questions on LinkedIn. Register now to get notified when I go live and to watch the replay of the recording.

Remember, when you are ready to attract, get clients, and stand out on LinkedIn without wasting time, send me a message on LinkedIn, and will be happy to discuss, design, and deliver tailor-fit training or strategies right for you and your business.

May this 3 step guide today help you become a magnet of clients and opportunities on LinkedIn too.

Love and blessings,

Wandalyn Tan-Calupig ??

About the Author

Wandalyn Tan-Calupig ?? is a LinkedIn Expert and Influencer, a 2023 Top 15 LinkedIn Expert in Dubai, the 2021 Number 1 Most Influential Filipina on LinkedIn, and the Top 1% in Marketing, Training, and Coaching on LinkedIn.

She is a multi-awarded Certified Public Accountant, consultant, and coach with over 23 years of experience. Her expertise in auditing and finding revenue opportunities led to million-dollar savings and increases in profits, performance, and productivity at Ernst & Young, Intel, Emirates Airlines, and flydubai.

Her focus now at Caltan Social Media Marketing is on helping entrepreneurs and businesses get seen, get heard, and, get clients on LinkedIn.