Client Frustrations - The Brief

At Paliant Design, we continue to strive to do better for our clients and alleviate their frustrations...The Brief.

Alarmingly, the most significant we identified was the client frustration that designers struggle to interpret their brief and therefore end up with design options or concepts that missed the mark. The brief is the very first part in the design process, so for it not to be understood is a waste of time and money for both parties. Neither of which is ideal business practice!

At Paliant Design we aim to alleviate these frustrations and have created our own briefing template that helps us to understand the client and their needs in more depth. We know the importance of great communication so we listen to every clients needs and ask questions to clarify the brief further. Clear and open communication is the best practice. Essentially, the problems occurred for other designers because they did not actively understand the client and their design needs nor seek that information to better understand. With our template, we take the time to ask specific questions so we are able to fully understand what the client requires from this project and the direction they are wanting to take. Most importantly, we are always looking for better ways to improve and as each client is different, we are able to provide flexibility within this to best suit the clients need to gain the best outcome for all.

A great experience for both client and designer stems from having a more personable approach, increasing transparency and developing a trustworthy relationship with each other.

Please tune in next week as we continue to delve into client frustrations.

To find out more about Paliant Design, please visit our website

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