[Client Email] How A Busy Business Owner Can Build Their Personal Brand Easily (No Effort Required)

On a call last week, a long-standing Yatter client (a regenerative medicine practice) told me one of their goals this year was to build the personal brand of the practice's owner this year.

They want to build their personal brand, but are incredibly busy and have no time to spend on content.

I thought I'd share the email I sent them with a simple 4-step plan that'll quickly build the personal brand of the owner (without having to spend hours on content). Email, with names removed, below:

As I mentioned on the call, this is going to be the most effective and efficient way to do it:?

1. Have OWNER film 5-10 60s videos. Answer the biggest and most common questions around?the topics we want her to be known for. Do these in a mixture of sit-down to camera and TikTok.
2. Create a "OWNER at PRACTICE NAME" public figure Facebook page. This is different from her personal profile and is more like the PRACTICE page.?Populate it with a professional photo, cover image & information.
3. Once the videos are complete, publish them to the page on a regular basis (ie. every week).
4. We'll then create an ad campaign around each video, driving views and awareness through video view and brand awareness campaigns. The goal here isn't to drive conversions, but to get as many eyes on OWNER as possible, so people start to associate her with being an expert in regenerative medicine.

As we start to build up an audience of viewers (likely to be 1,000's of people int he local area pretty quickly) we can retarget those viewers from the PRACTICE page, which will bring in the revenue needed to pay for the awareness ads on the front end.

So - all that's needed is to sit OWNER down for an hour or so to shoot some videos - the rest will be handled by us.