Click2Pay — One click checkout, Any card.
Arthur Bedel ?? ??
Global Payments Leader | Co-Founder of Connecting the dots in Payments... | FinTech Advisor | Ex-Pro Tennis Player
??????????2?????? — the One-Click Checkout experience by Visa & 萬事達卡 (card networks) to challenge ApplePay, Google Pay (wallets)??
?? A significant showdown is occurring in the payments industry to dominate at checkout — ???????? ???????????????? vs ?????????????? ??????????????:
? The success of platforms like ApplePay, PayPal, Amazon Pay, and Google Pay can largely be attributed to the simplicity, ease-of-use, fast, and user-friendly checkout processes.
? In response, the 4 primary card schemes (Visa, Mastercard, American Express Business , 发现金融服务公司 ) are introducing ??????????-????-??????, a streamlined one-click payment solution.
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? Click2Pay is a streamlined payment method designed to simplify the online checkout process for card payments. It aggregates all of one customers' cards into a single payment method, enabling them to complete transactions with just one click. It eliminates the need for manual entry of card credentials by converting consumer data into Tokens.
? The solution adheres to the EMV? Secure Remote Commerce (SRC), the global association representing the 6 major credit card networks.
? In the event of a data breach, the actual card number remains protected due tokenization, ensuring transactions remain secure & it includes built-in measures for verification and fraud prevention.
? Automatic recognition of customers’ devices (smartphones, tablets, PCs, laptops) enhances the user experience.
? The fee and cost structure for credit and debit cards remains unchanged.
????????: ApplePay, Google Pay are charging a fee to merchants. Click2Pay is looking to challenge that.
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In essence, Click2Pay provides a card-based alternative to digital wallets. It was initially launched in the U.S. in 2019 and is now expanding globally (gaining popularity in Europe).
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? ???????????????? ????????????????, a simple & rewarding UX will be crucial. A strong collaboration with Issuers could create valuable incentives (rewards etc...) for customers, needed to disrupt their payments preference
? ???????????????? ????????????????, a straightforward implementation process with good documentation will be needed. Digital Wallets today are expensive, pricing will be crucial and issuer adoption
? ?????????????? ?????????????????? ????????????????, a program to reward enablers / gateways for providing this payment method over others
Noticing a trend? The majority of all new payment initiatives from the Card Networks are based on Tokenization. Other non-card initiatives are gaining momentum, for which data will be required to be shared across industry players securely.
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Co-founder | Pragmatist | Result Oriented | Director of Technical Operations @ Payomatix | Contact for anything related to payments | [email protected]
1 个月Intriguing battle royale unfolding. Tokenization seems pivotal.
Junior Partner | Empowering Business to Optimize Payment Processing & Maximize Savings
1 个月Quite an intriguing standoff between titans. Tokenization's pivotal role intrigues.
This was launched 2 years ago and bombed. Issuers, merchant and consumers weren’t interested. It was difficult to integrate, didn’t work on certian platforms and had compatibility issues with other visa products.
Frankly this conversation is old as dirt. Click2Pay is the regurgitated attempt by the card networks to do this previously with separate programs, Verified by Visa and MasterCard Securecode. They spent millions to buy merchant adoption and neither went anywhere. Now there is also Paze from the big Issuers via Early Warning making all the same old arguments. You also have ShopPay and Link from Shopify and Stripe, respectively. It's exhausting! IMO Apple Pay and Google Pay win because they are tied directly to the operating systems and they work both online and offline.
Apple Pay and Google Pay do not charge merchants. Apple does share 15bps of Interchange that comes from the Issuers. Google Pay gets zero.