Click-Through Apocalypse? Not if You Play Google's SGE Game!

Remember our workshop on preparing for Google's Search Generative Experience (SGE)? Well, buckle up because SGE is expected to roll out globally in early 2024 and will shake up the search game as we know it.

But wait, what's SGE again?

Think interactive search results, people! Google's AI will answer your questions directly on the search page, offering summaries, images, and even follow-up questions to keep you digging deeper. Check out this video for a quick explainer:?

Why does this matter? Because your click-through rates might take a nosedive. SGE is super engaging, so users might stick around Google's playground instead of venturing off to your site.

But fear not, brave marketers! There's a way to stay ahead of the curve and land that coveted featured resource spot in SGE results. Here's how:

• Optimize your content for information gain. SGE loves content that answers complex questions and provides real value. Think comprehensive guides, in-depth analyses, and actionable insights.
• Embrace natural language and conversational tone. Talk to your audience like humans, not robots. Your content should be easy to read and understand, just like you'd explain something to a friend.
• Get mobile-friendly. Most searches happen on smartphones these days. Make sure your site is optimized for a seamless mobile experience.
• Don't forget structured data! This helps Google understand your content and present it accurately in SGE results.

Want a deeper dive? Head over to this guide I wrote for a step-by-step SGE optimization masterclass: https://boulderseomarketing.com/quick-guide-to-micro-seo-strategies-a-powerful-seo-strategy/

And there's more! We're hosting another free workshop on February 27, 2024, to help you get hands-on with SGE optimization. Space is limited, so make sure to reserve your spot: https://boulderseomarketing.com/seo-training-course/

Got questions about search and AI trends to share? Hit reply – I’m always happy to chat SEO and AI!

Cheers,

Chris