Click me! See me! Feature me!

Welcome to the?Link In Bio?newsletter - Issue 7

*Subtle ask...Share?this newsletter with your followers, colleagues, friends, and family. The links are random and have not been submitted for promotion.

The?Link In Bio?for this week is by?the company, Laura Mercier. I noticed their profile description on Instagram where they incorporated a potential feature opportunity if viewers tagged them in their posts online. It stated:

What makes you unique, makes you beautiful. Tag your looks with?#MyMercier ?for a chance to be featured.

This intrigued me and as I looked at their Instagram REELs, I can say that the brand identity of the company seems to highlight their customers. Laura Mercier has featured many different people on their social media with a range of skin types, face shapes, and skin tones represented in the Instagram profile.

The link in bio redirected to likeshop.me/lauramercier

Likeshop.me is a visual marketing software by Dash Hudson that has been used by customers they list on their website such as Apple, Condé Nast, Estée Lauder, and P&G.

This link brings you to a similar Instagram-style grid frame - 3 squares across and several rows down. There is no text on the photos unless seen on a product. I liked that each photo was there to speak for itself and had less noise around it (sometimes comments, likes, stats take away from the focus and intention of social media posts).

At the top of this new grid, there was only one line,

Click on media to learn more.

Some images clicked into a detail section on each product, other images clicked through to the direct webpage to purchase the product. I like how elegant the layout and descriptions were and how uncluttered they looked without comment-filled sidebars. This helped the visuals stand on their own.

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• Watch my newest YouTube video that is a game-changer for how to attract visitors to your Pinterest profile. Watch the 5-minute video HERE . Don't forget to subscribe while you're there!
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I look forward to connecting with you and sharing more?Link In Bio?newsletters with you.?Click the SHARE button to share this newsletter on your profile or send it to a colleague today.

Take care!

Sandra Colton-Medici, Ed.D.