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Let's start with data!

Number of Bloggers (Websites on Blogger)

United States 372,000

Indonesia 33,000

India 24,000

United Kingdom Data not specified*

Canada Data not specified*

While specific numbers for the United Kingdom and Canada are not provided, it’s noted that a significant portion of the population in the U.K. that really engage with blogs ( less than thousand professionals)

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Check this article on why you should definitively blog for business, get your next revenue in motion before the waves of lay-off hits your shores...

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1. WordPress powers over 43.2% of the internet. (W3Techs)
2. ~70 million new posts are published on WordPress each month. (WordPress).
3. 77 million new comments are added to WordPress posts per month. (WordPress).
4. Tumblr hosts over 518 million blogs, while WordPress hosts over 60 million blogs. (Web Tribunal)
5. 3 billion blog posts are published each year worldwide. (GrowthBadger)
6. There are over 31 million active bloggers posting at least once per month in the United States. (Statista)
7. More than half of consumers will stop what they are doing if they encounter issues when viewing content (Adobe)
8. 44% of buyers say they typically consume three to five pieces of content before engaging with a vendor (Demand Gen Report)

1. There is a strong positive correlation between word count and backlinks, but only up to 1,000 words. For posts longer than 1,000 words, there is a strong negative correlation between word count and backlinks. (Ahrefs)
2. There is a moderate correlation between content length and organic traffic, but only up to 2,000 words. For posts longer than 2,000 words, there is a moderate negative correlation between word count and organic traffic. (Ahrefs)
3. 80% of bloggers are driving strong marketing results. (Orbit Media)
4. 50% of bloggers publish weekly or several times per month. (Orbit Media)
5. Bloggers who publish the most are most likely to report “strong results”. (Orbit Media)
6. 74% of bloggers use 1-3 images per post. 2% of bloggers add 10+ images to a typical blog post. (Orbit Media)
7. 59% of links shared on social media are shared without ever being read. (Chicago Tribune)

General blogging statistics

What’s the state of blogging in 2024? Here are some statistics that may surprise you.

1. WordPress powers over 43.2% of the internet. (W3Techs)
2. ~70 million new posts are published on WordPress each month. (WordPress).
3. 77 million new comments are added to WordPress posts per month. (WordPress).
4. Tumblr hosts over 518 million blogs, while WordPress hosts over 60 million blogs. (Web Tribunal)
5. 3 billion blog posts are published each year worldwide. (GrowthBadger)
6. There are over 31 million active bloggers posting at least once per month in the United States. (Statista)
7. More than half of consumers will stop what they are doing if they encounter issues when viewing content (Adobe)
8. 44% of buyers say they typically consume three to five pieces of content before engaging with a vendor (Demand Gen Report)

From 2023 to 2027, the global content marketing industry is expected to grow by

 $584.02 billion        

Blogging: From Dream to Reality - Earning Potential Revealed

Ever wondered if you can turn your blog into a real moneymaker? Here's a breakdown of blogging revenue statistics to show you it's not just a fantasy.

Monetization Methods:

• Top Choices: Across the board, Google AdSense and affiliate marketing are popular ways bloggers bring in cash.
• High Earners Do It Themselves: Interestingly, for bloggers raking in the big bucks, selling their own products or services trumps AdSense. They're 2.5 times more likely to go this route. [GrowthBadger]

Income Sources:

• Where the Money Flows: Bloggers generate income through a variety of channels, including ads, affiliate marketing, sponsored reviews, their own products, and even online courses. [RankIQ]

Selling Your Own Stuff Pays Off:

• The Power of Ownership: The statistics are clear - selling your own products or services is a major income driver. Nearly half (45%) of bloggers earning over $50,000 annually do this, compared to only 8% of lower-income bloggers. [GrowthBadger]

Ad Management Matters for High Earners:

• The Smart Choice: For bloggers pulling in over $2,000 per month, the majority (72%) leverage ad management companies like Mediavine or Adthrive. [RankIQ]

Top Niches for Bloggers:

• Foodies Take the Cake: When it comes to income, food bloggers reign supreme with a median monthly income of $9,169, beating out all other major niches. [RankIQ]

Traffic Champs

• Food, Lifestyle, and Travel Rule the Roost: These three niches boast the highest percentage of blogs exceeding 50,000 monthly sessions: food (42.8%), lifestyle (13.3%), and travel (10%). [RankIQ]

You might want to blog your way, on your own, learning from your own source and doing it (DIY) but, if we may share the following graphic, why would you do that?

Knowing that monetization takes millions of click throughs, you must absolutely practice hyper targeted content with a customer journey in hand.

Check out Connects You events agenda to adjust your strategy and change the game in your favor.