Clearwater River Casino & Lodge Partners with Gaming Analytics to Optimize Casino Operations
(July 2, 2024) In a strategic move to optimize operations, Clearwater River Casino & Lodge has partnered with Gaming Analytics (GA), the industry-leading artificial intelligence solution for casinos. This collaboration marks a significant step forward in leveraging advanced A.I. technology to enhance the guest experience, optimize VGM performance, and drive operational efficiency at the casino.
Clearwater River Casino & Lodge, situated at 17500 Nez Perce Rd, Lewiston, ID, offers 600 VGMs, a hotel, and a variety of food and beverage options. The casino’s management team identified the continued growth of GA’s features and capabilities, the platform’s ease of use, and its reliability as key factors in forming this partnership.?
The marketing team at Clearwater River sees significant benefits to the partnership. Alicia Cuevas-Jiménez , Marketing Director, highlighted the transformative potential of GA’s Player Development feature: “Leveraging data-driven insights to optimize our marketing strategies and enhance player experiences is a priority. Understanding player behavior and preferences allows us to tailor campaigns, loyalty programs, and personalized offers, leading to increased engagement and retention. A.I. driven technology from Gaming Analytics will facilitate informed decision-making and strategic planning across departments.”
"A.I.-driven technology from Gaming Analytics will facilitate informed decision-making and strategic planning across departments.” Alicia Cuevas-Jimenez, Marketing Director, Clearwater River Casino & Lodge
Yolanda Williams, the VGM Manager at Clearwater River Casino & Lodge, shared her excitement about leveraging the technology: “Gaming Analytics provides an outstanding range of features for our VGM Department. The ability to customize the dashboard to my preferences and navigate it easily is a real game-changer.” The Daily Flash Reports, including Revenue Forecasts, VGM Performance, and Machine Change Tracking, provide invaluable insights into machine placements and overall floor performance.”
“Gaming Analytics provides an outstanding range of features for our VGM Department. The ability to customize the dashboard to my preferences and navigate it easily is a real game-changer.” Yolanda Williams, VGM Manager, Clearwater River Casino & Lodge
Mitchell Wilson, MIS Director, emphasized the operational improvements: “Our partnership with Gaming Analytics aligns perfectly with our financial goals and commitment to exceptional customer service. The VGM recommendations module is expected to increase our time on machines, boosting revenue. Additionally, the CRM module will enhance our interactions with valuable players. The Revenue Forecast module will support timely and informed business decisions, addressing the limitations of our current cumbersome system.”
“Gaming Analytics aligns perfectly with our financial goals and commitment to exceptional customer service. The VGM recommendations module is expected to increase our time on machines, boosting revenue. Additionally, the hosting modules will enhance our interactions with valuable players.” Mitchell Wilson, MIS Director, Clearwater River Casino & Lodge
Kiran Brahmandam , CEO of Gaming Analytics, remarked on the broader implications of this partnership: “Collaborating with Clearwater River Casino & Lodge is a milestone for us. Our A.I. technology and actionable insights are designed to enhance operational efficiency and elevate the guest experience. This partnership reflects the growing trend in the gaming industry towards embracing innovative technologies to maintain a competitive edge.”
Clearwater River Casino & Lodge is renowned for its commitment to excellence and guest satisfaction. It continuously enhances its offerings through strategic partnerships and innovative technologies. The casino’s decision to integrate GA’s A.I. driven tools underscores its dedication to providing a top-tier gaming experience.
Gaming Analytics, founded in 2017 and headquartered in San Francisco, CA, is a pioneer in bringing the simplicity of a search engine combined with the power of machine learning to the gaming industry. This partnership is set to empower Clearwater River Casino & Lodge with the tools needed to thrive in an increasingly data-driven market.
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ABOUT CLEARWATER RIVER CASINO & LODGE??
Clearwater River Casino & Lodge operates premier gaming and hospitality facilities in Lewiston, ID. With 600 VGMs, a hotel, and various food and beverage options, the casino provides a comprehensive and engaging gaming experience. Dedicated to excellence and guest satisfaction, Clearwater River Casino & Lodge continues to enhance its offerings through strategic partnerships and innovative technologies.
ABOUT?GAMING ANALYTICS
Gaming Analytics Inc. is a leader in artificial intelligence for the gaming industry. Its platform combines the simplicity of a search engine with the power of machine learning. Founded in 2017 and headquartered in San Francisco, CA, GA’s platform empowers casino operators with actionable insights to enhance operational efficiency and profitability.
SALES AND INQUIRIES: GAMING ANALYTICS
John McColl
For more information about this partnership or to schedule interviews, please contact: John McColl