The clearest sign of Google's monopolistic practices, reduced to algorithm.
When ads are purchased through DV360, note the distribution.
When programmatic ads are purchased through other DSPs, note the distribution.
Extricate yourself from the Google ecosystem. Use a different buying platform, like AIDEM or Basis. Use a different ad server. (AIDEM Ad Server, FouAnalytics Ad Server). Use different analytics, like FouAnalytics (so you can see the distributions like the examples above).
We sell or you don't pay
2 å¹´What does that mean for a first-time advertiser looking to get started on Google ads?
Media Director | Digital Media | Ad Fraud Fighter
2 å¹´Must be nice to be Google owning the ad server, dsp and the SSP.
Digital Growth & Analytics Insights
2 å¹´Interesting data. What's the meaning of red and blue here? I'm guessing red is bots.