Clear beats clever every time!

The fastest path to making (almost) effortless sales is to clearly state, in language so simple that a 6-year-old could understand it, who you help, what you help them with, how your process works and what we need to do to find out more or sign up.

I know you were probably told by some biz coach you have to have something different to set you apart... a new process, a new method, something that no one else has and to give it a fancy name that can't be found anywhere else

They call this a "unique mechanism"

And they are not wrong

You DO want to have something that sets you apart from everyone else who offers the same kind of thing as you

Yet the way they tell you to go about communicating your uniqueness is not the most efficient.

Your unique mechanism may make you sound different and fancy but if no one knows what it actually means or what's involved... then what's the point?

Clear beats clever every time...

When you use your fancy jargon in isolation we have no idea what you're talking about.

Here's an example of what I mean:

"Need help to reach your health and fitness goals by summer? Get summer fit with my 8 Step Reset Method"

"Who wants my 5 step doctor checkup' method to landing more high paid clients?"

These are posts I just copied and pasted from Facebook.

I have a few issues with these types of posts which I'll probably talk about another time but if we have to go scrolling through your profile or send you a message to find out exactly how your process works then you're making us burn calories that we don't want to burn.

So we'll probably just scroll right past your offer and onto the next coach or consultant who uses simple language we can understand.

One of the things people need to make a buying decision is to believe that you're able to help them achieve their goal through your method, which means they need to understand how your method works.

Instead of saving it for the sales call why not go into detail about it in your posts?

Not only will that save you from hours of talking to people who were never a good fit to begin with.

But it also attracts much higher quality clients who ARE a good fit because they've self-selected your program and method as one that could help them.

Not to mention it drastically shortens your sales cycle.

If you have a proven offer (i.e. an offer that you've sold a few times) and would like help with how to talk about your program and methods in such a way that it attracts clients to you without the hype or hundreds of leads who aren't a good fit then this is exactly what we are doing together in The Client Accelerator.

I have 4 frameworks for writing lead-generating content to share on social media and your email list that not only shares the right details about your process but also presells your program and handles any objections your prospects might have so you don't have to deal with them on a lengthy sales call.

In The Client Accelerator we're also:

1. Refining your highest-level client & the criteria they need to meet to get the best possible results from working with you
2. Establishing your "secret sauce" so we can position you as a niche of 1 and the obvious choice for your market (you'll no longer be The Friendly Expert who doesn't get clients)

It's a 4 week 1-1 program

At the end of our 4 weeks you will be able to create content that flows with ease, be sought after as the #1 authority in your field and booking clients will feel simple and fun as your sales process will be a lot easier.

You'll get UNLIMITED support from me personally to ensure you have everything you need

This program is less than $1k!

Reply back with CLIENTS if you're interested & I'll send over the rest of the details

I'm closing enrollments for this program on Friday so if you're on the fence, reach out & let's chat about whether or not it's a good fit for you

In your corner

Ann

P.S. If you need deeper support than what I'm offering in The Client Accelerator and would like help with creating your Easy-Yes Offer priced at 2-10k, an aligned marketing strategy, increasing your sales confidence and getting rid of any past programming that is preventing you from taking the action you need to grow your business then my 10-week Confidence & Business Accelerator might be the perfect fit for you. Send me a message saying ALIGN & let's chat about it.