Cleaning Services Strategy

Decide on Target Market

Cleaning services vary greatly. Some cleaning companies focus on residential customers while others prefer to clean commercial buildings. Other niches in the cleaning industry include carpet, upholstery, rug and window cleaning. In the startup stage of your business it helps to narrow your focus and build your expertise in one area. As your business grows, you can diversify and capture a wider range of customers.

Begin With Professional Image

Your professional image is composed of several factors, starting with the appearance of your cleaning crew. They should always wear clean and neat clothing, perhaps even a uniform with your company logo. Your vehicles, cleaning equipment, marketing materials and invoices should likewise be in excellent condition and carry the company logo and phone number or website where possible. All of these things will contribute to a professional image.

Social Media

According to the Pew Research Center, between 2005 and 2015, nearly 65% of adults now use social media. This is nearly an increase of ten times within the last decade. There are several social media platforms out there. Instead of trying to use them all at the same time, try focusing on a few that you like and mastering those first. However, do not just put up content for content's sake. Make sure that your content are interactive and fun. Customers as well as Google appreciate content that is informative.

Fliers

Design an appealing flier or door-hanger advertising your services. Keep your message clear and simple, highlighting your company's strengths and how your services will benefit your customers.

Consider ways in which your business stands out among your competitors and use this as your unique selling point. Include testimonials from satisfied customers. Mail or personally distribute your flier and business cards to homes or offices in your target area.