The Clean Source: July 20, 2022
Clean Power Marketing Group
We help climate innovators decarbonize the world through creative marketing that inspires and converts.
CLIMATE
Should We Cry in Our Beer or Order Another Round?
While Joe Manchin's party tricks may have many in the renewable energy industry despondent over the failure of Congress to pass meaningful climate policy, all is not lost. In a speech at a retired coal plant in Somerset, Massachusetts, today, President Biden unveiled new support for offshore wind development and $2.3 billion in FEMA funds to help communities prepare for heat waves, wildfires, drought and other extremes worsened by climate change. Not exactly the full-scale measures we need, but he did issue a Joe-style warning:
“This is an emergency,” Biden said. “And I will I will look at it that way. I said last week, say it again, loud and clear. As president, I’ll use my executive powers to combat climate, the climate crisis and the absence of congressional action.”
RESEARCH
Smart electric panels in homes could prevent overtaxing the?grid
As more homes are electrified, utility circuits could face major upgrade costs. Or smart panels and controls could help save the day, a?new study?says.
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DEEP DIVE
Pittsburg Airport Leads on Energy Savings, Emissions Reductions and LEED
One year ago Pittsburgh International Airport?became the first major US airport?to be powered entirely by a microgrid using natural gas and solar energy, and the results are in. Carbon dioxide emissions have been cut by about 8.2 million pounds per year, said Tom Woodrow, Pittsburgh Airport’s senior vice president of engineering and infrastructure intelligence. And it is estimated that the airport saved $1 million in energy costs.
MARKETING
Finding Your Why: How to Improve Content Marketing for Clean Energy
Working in clean energy is more than a job; it’s a calling. The public has a general understanding of the industry, its importance to the environment, and to all of us who share the planet. But beyond those basics, odds are their knowledge is limited to seeing solar panels on buildings or windmills across a landscape.
This is why it’s absolutely critical for your organization to tell your story in a compelling, engaging manner that connects authentically with your customers and prospects. To learn more, check out our Quick Guide to Improving Content Marketing for Clean Energy.