Hey folks. Firstly, we want to assure you we are not just ChatGPT fanboys over here. Andy (my Evolution Unleashed biz partner) & I use many other AI tools that we don't always talk about, and one of those is Claude 2 by Anthropic.
So today, I want to give you my thoughts on the strengths and weaknesses of these two platforms, and show you how we are using them in our own business.
ChatGPT
- Very good at reasoning, strategy, and connecting multiple moving parts into cohesive and clear output.
- Sentiment and Data analysis is exceptional. We can take an email, run it through ChatGPT and understand the senders mindset, sentiment, and motivations.
- Plugins allow us to do some amazing things, such as Webpilot which can read a specific URL (whether that's a website, a PDF on a URL, etc).
- Ability to easily edit prompts, 'work sideways' and refine our outputs. Often, when we build new prompts, we may make 20 - 30 iterations.
- Token restrictions and limits can be very frustrating, but are easy enough to workaround. However, the model is capable of SO MUCH MORE than we have access to due to scaling and hardware issues holding it back
- Memory is annoying - it often can lose memory because it can only hold so much of the conversation. And when it loses memory from your context and prompt, it resorts to garbage output.
- Copywriting with ChatGPT is much more challenging. If you're a professional copywriter, this won't cause too much of a problem, but for everyone else, they usually end up with robotic, non-natural sounding text that is obviously written by an AI. And let's be honest - we see that type of content everywhere.
What do we use ChatGPT for?
We use ChatGPT on a daily basis. We use it to create:
- strategy
- frameworks
- complex tasks
- Interactions and testing of ideas
What we like most about it is being able to tap into it's vast datasets and generate outputs that are almost McKinsey level.
Claude 2
- Claude is a wonderful at writing natural sounding copy. In fact, I leaned heavily into Claude when writing the copy for the landing page for our new course, Advanced Prompt Mastery. (I'll throw a link in the comments so you can see it for yourself). It is effortless to write really nice sounding copy. Today, I created an email sequence for a friends client in just 45 minutes and it was super good.
- Ability to work with large documents through file upload - you can also upload 5 different files in a single chat, up to around 100k words total. The more context you give AI's, the better the ability to generate relevant content, so we really like this feature.
- Much more memory - it doesn't run out of memory in a conversation so you can work a long way down and it still remembers context and instructions (well, to a point, see cons below)
- No ability to edit prompts or refine them, so you're forced to work down - so you can only 'prompt chain'. This heavily restricts our ability to get the best out of our prompts.
- You have to constantly remind it not to forget a specific instruction. So you might have instructions in place, but you don't like the output, so you ask it to redo it with a specific change. It does so, but accidentally ignores a previous instruction, resulting in having to remind it.
- Free plan only has 5 - 7 conversations and then you're done. Which is a shame, as you can't edit prompts and it often takes 2 - 3 attempts to get it to actually obey all the instructions, especially with more complex prompts.
- No plugins or ability to access the web.
What do we use Claude for?
We use Claude for copywriting. We can feed it a LOT of context around our target market, business, products and services, etc. And then we can get it to write all kinds of copy - from email to social media posts to landing pages.
Because it sounds more natural, I now rely far more heavily on Claude for this - fortunately, I have a pro account ($20USD pm).
Claude's Team
What is interesting is that Anthropic, the company behind Claude 2, was formed by a group of former OpenAI researchers & developers who became disillusioned with the direction OpenAI decided to take (they went from open source to closed source) so they went out to create their vision for AI themselves. While they are 'behind' OpenAI in terms of development, they are well funded and I think, an exceptional team.
Our Conclusion
ChatGPT and Claude have complementary strengths and weaknesses. ChatGPT is more advanced technologically while Claude produces more natural language. For complex strategic tasks, ChatGPT is preferable. For marketing copywriting, Claude generates higher quality output.
The ideal solution for us is to use both tools in tandem based on their relative strengths.
Over to You
What do you like/dislike about each of these products? And what other AI tools are you using on a daily or weekly basis that you rely on?
Peace!
