Classified Content Copywriting Series: unique instead of comparable.

You are not alone.

I am saying out loud that you are not alone in the market. Every other person is selling the same shit.

What makes you unique?

If I go and buy a water bottle, one has a fancy cap, and the other is a plain cap. Both are in the bottle. I would prefer any bottle as long as it serves my purpose, and I will buy a cheaper one.

That is the mentality I prefer.

Now if I see that the 5-year-old kid is happy while drinking from the fancy bottle, I would prefer that because my nephew would like to drink from that and be happy.

That is how you create uniqueness.

Copywriting skills to make a difference is very crucial when you see that the market is filled with the same services. Aside from price competition, people also look for quality. If you are not distinguishing yourself, then you are lost in the crowd.?

Giving statements like "we are better" does no good. Take your example: if someone comes and says we are better without giving and receiving, what will you do? Obviously, ignore right? I do too if it doesn't make any sense. Be better without specifically being told that you are better.

You definitely need to highlight unique features. I am sure your services are unique in some way, so you must take that small point and highlight it on the big screen. You can build trust with potential customers by showing them how your offering can solve their specific problems or meet their needs in a way that other products or services cannot.

Differentiating your product or service can help you create a strong, memorable brand identity. This can be particularly important if you're a smaller company competing against larger, well-established brands.

If you can effectively communicate the value of your product or service through your copywriting, you can increase customer loyalty by helping them see the value in choosing your offering over others. This can lead to repeat business and word-of-mouth referrals, which can be a powerful marketing tool.

“In order to be irreplaceable one must always be different.” - Coco Chanel

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