Classic “design” with a twist by love live link

LLL design community has?been longstanding partners with Wilkinson Sword on different global brand design projects. After a consultation of international agencies, LLL design community was selected to create the new global brand identity for the entire men's range, which we are proud to present today:

The objective was to harmonise the packaging, reinforce the know-how and quality of the different product offerings and ensure overall consistency.

We developed a visual architecture in which the razor is?THE?star, the branding is positioned on the?razor effectively branding??the values of the Wilkinson?Sword?brand. The logo was?also?given a?less is more?facelift?highlighting the brand’s expertise;?and to quickly identify?different segments,?specific?colours?were associated with each sub-brands.

We can also help you twist your brand’s identity.?

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