Clarifying Misconceptions About the Role of a Business Development Manager and Country Manager

There is a common misconception among some people that the role of a Business Development Manager or Country Manager includes the ability to change company policies or modify the rules set by the owner and the risk management team after in-depth studies to determine the best strategy for the company. This clarification is essential, as these roles do not involve altering regulations or modifying systems but rather focus on expansion, improving customer experience, and strengthening the company's presence in target markets while fully adhering to the established policies and regulations.

1. Expansion and Increasing the Customer Base

One of the primary responsibilities of a Business Development Manager is to expand the customer base and attract more traders in supported regions. This is achieved through effective marketing strategies, building partnerships, and identifying opportunities to enhance the company's reach. However, this role does not include modifying the list of permitted countries for trading or overriding any legal decisions set by the company.

2. Overseeing Communication and Customer Engagement

A significant part of the role involves managing communication channels and social media, engaging with customers, addressing their inquiries, and clarifying existing policies without exceeding established regulations. The Country Manager or Business Development Manager is responsible for improving customer experience, not for changing policies based on individual requests.

3. Facilitating Issue Resolution Without Altering Rules

Another key aspect of this role is assisting in resolving issues within the framework of existing policies and ensuring customers receive the necessary support efficiently. However, this does not mean they can make decisions that contradict the company's fixed policies or the regulations set by specialized departments.

4. The Importance of Policy Consistency

Some believe that policies should constantly change to meet customer demands, but in reality, maintaining policy consistency is crucial for building trust and stability within the company. The Business Development Manager's role is to explain the reasons behind these policies, not to modify them.

5. Compliance with Legal and Regulatory Requirements

Another common misunderstanding is that the management has the power to allow trading in restricted countries. However, the truth is that even the company's owner cannot override legal restrictions imposed by the legal department. This underscores that the Country Manager or Business Development Manager is not responsible for granting exceptions but rather operates within the available legal framework.

Conclusion

Business Development Managers and Country Managers are not responsible for altering or changing company policies. Instead, their focus is on business expansion, customer engagement, and ensuring the best possible experience within the existing rules and systems. Therefore, any request for policy changes requires thorough administrative and legal reviews and cannot be made at an individual level.