Clarifruit Monthly Recap | October 2024

Clarifruit Monthly Recap | October 2024

Buckle up, because this month’s Clarifruit Insider is bringing the juice! ?? From rubbing elbows with industry titans at Fruit Attraction in Madrid to making waves with AI-powered quality control, we’re here to show you what cutting-edge really looks like in fresh produce.

We’re talking new clients, game-changing tech, and global partnerships that keep pushing the industry forward.

Let’s dive in!


We were thrilled to participate in two of the fresh produce industry’s largest gatherings: Fruit Attraction in Madrid and The Global Produce and Floral Show 2024 in Atlanta, Georgia! ??

These events offered fantastic opportunities to connect with our customers, partners, and community peers. Meeting our clients face-to-face is always a pleasure, and we’re excited to share our key takeaways and highlights from these conferences. ??

We enjoyed catching up with Paquita Escoi Martinez from Fruilar and look forward to building on our successful collaboration!

?? Check out our latest blog to get a full overview of our insights and experiences at these events: https://www.clarifruit.com/blog/clarifruit-around-the-globe/?utm_content=314425170&utm_medium=social&utm_source=linkedin&hss_channel=lcp-17964031


?? Moving Beyond the Hype: AI & ML in Fresh Produce Quality Control

The hype cycle for AI and ML is behind us—we’re now in the mass adoption phase, where these technologies are more accessible than ever. With the democratization of AI tools, businesses of all sizes can now explore AI-driven quality control solutions.

While the idea of developing in-house AI solutions might be tempting, the time and cost of such an undertaking can be overwhelming, especially for fresh produce businesses where IT isn’t a core focus.

?? In our new article, we dive into the real costs and considerations for companies looking to build their own AI-powered quality control platforms. Is it worth the investment? Read more.


We’re excited to see the rapid adoption of Clarifruit’s AI-powered mobile quality inspection solution by top brands across the globe. ????

Elad Mardix , CEO of Clarifruit, shared, “We’ve closed deals with some of the biggest brands across North America, South America, and EMEA, including Tier-1 customers like T&G Global Limited , Zespri International , Dole Food Company , and Mucci Farms . Clarifruit is now an integral part of their quality control operations worldwide.”

Want to know what’s ahead for 2025? Check out our interview on FreshPlaza: FreshPlaza Article.


We welcomed Fresco Produce to the Clarifruit family! They’ve chosen to leverage our AI-LiDAR-Computer Vision QC platform to digitize and standardize their processes for limes, lemons, pineapples, and citrus. ???? This marks a big step forward in AI-driven innovation and efficiency, and we’re thrilled to support their growth.

Congratulations to the entire Fresco Produce team, including Rosbel Ruiz and Antonio Espinosa Hernandez. Here’s to a fruitful partnership! ??


The fresh produce supply chain is ever-changing, with factors like perishability and weather playing a significant role. The key to managing quality? Real-time data.

With AI-driven insights, businesses can access up-to-the-minute information on every consignment, warehouse, and field, helping to ensure consistent quality and support sustainability goals.

Discover why real-time data is more than just a buzzword—it’s essential for the future of fresh produce management: Read more.


Thank you for joining us as we continue to innovate and grow alongside our incredible clients and partners!

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