Claravine Updates | November 2023

Claravine AI Revolutionizes Marketing Metadata Management

We are thrilled to announce Claravine AI, a suite of artificial intelligence, machine-learning, and computer vision-fueled solutions designed to transform how marketing teams work. Powered by our proprietary technology, automatically classify and understand content regardless of its format or structure.

The Data Standards Cloud Powered by AI

AI will increasingly power our platform, The Data Standards Cloud? - not only organizing data, but helping you build bridges across the content supply chain. By establishing a universal language for collaboration, Claravine AI elevates the integrity and accuracy of marketing data, paving the way for smarter, data-driven decisions.

Updates to Content & Creative Classifications

Our investment in Claravine AI includes continued innovation such as:

• Addition of IAB Ad Product taxonomy classifications
• Enhancements for improved accuracy
• Reduced speed to train new labels
• Improved visibility of scenes flagged for brand safety issues, and additional labels

See Claravine AI in action here.

NEW Report! The State of Modern Marketing Data Standards

Together with Advertiser Perceptions, we surveyed brands and agencies to better understand how they manage marketing data. From mitigating privacy risks to boosting ROI, implementing data standards is critical. Download the report.

The Datasets Feature for Users

Admins have been able to interact with and manage data outside of the submission view, and it was time to reimagine the manager and user experience! Coming soon, every user will be able to access a dataset view to browse, filter, sort, create, and edit data. Take a look.

Now For Admins! Get Data Standards Certified?

Ready to show off your data standard smarts? Become an expert through our training & certification center — Claravine Academy? Access self-guided courses on-demand and master platform ins and outs while earning a LinkedIn badge. This includes user and manager trainings and now,?admin training

Meet with Claravine at AWS re:Invent

Connect with our team in Las Vegas at this upcoming global cloud computing event. Let’s talk about the power of the AWS Marketplace and The Data Standards Cloud to further your goals. Tell us if you’ll be there!?