It is no secret that most people use google maps (estimated at around 70% of worldwide users).
However; it is crucial to claim your hotel listing on Apple Maps for the following reasons:
- Apple keeps updating and improving its maps app to attract new iPhone users.
- If you do not claim your listing, Apple will pull information from other sources, mainly TripAdvisor and BookingCom, which can result in incorrect information.
- Often unclaimed listings won't link to the hotel website, but they will connect to the listing page on BookingCom or TripAdvisor.
- When claiming your hotel listing, you will be able to add more content, especially photos.
Now how to claim your listing:
- Go to https://register.apple.com/placesonmaps/ and search for your business, then click on Claim.
- You will be directed to Apple login (if you do not have an account, you can create one)
- Click on verify (you will be able to verify using the phone number on your listing).
- If you do not have access to the phone number listed, you can proceed to manual verification and upload any official documents stating that you own the business.