'City in Nature' campaign launch
Gold Coast North Chamber of Commerce and Industry Inc
Helping business' achieve their full potential.
The City of Gold Coast is excited to announce the launch of the 'City in Nature' marketing campaign, a key milestone in the Our Natural City Strategy 2032. This initiative is part of a series of transformative actions to realise our environmental goals.
The campaign responds to their feedback on the strategy, focusing on enhancing public awareness of the Gold Coast's unique natural environment. It aligns with the 'Protect and Enhance' theme of the strategy and is encapsulated in the powerful tagline: 'Let's Protect It'.
Spanning November and December 2023, the campaign features a variety of creative elements that celebrate the diversity of the Gold Coast's natural wonders. These include captivating 'wow' facts and informative links to foster a deeper appreciation and understanding of our environment.
Look out for this dynamic campaign across multiple platforms, such as cinema screenings, billboards, YouTube reels, airport displays, social media, digital platforms, and 'Movies Under the Stars' events, among other channels. This comprehensive approach ensures that the message reaches and resonates with a broad audience, inspiring collective action to protect our natural heritage.
Join in this exciting journey as we work together to preserve the natural beauty of the Gold Coast for generations to come.
Please see a link to the Dropbox folder below containing all creative assets available for you to download now!