Citizens Bank of Edmond makes its digital debut

Community bank Citizens Bank of Edmond, with only one location in the suburbs of Oklahoma City, achieved a feat that eludes most small banks: launching a digital project….on time.?

In a turnaround that took only 72 days, the bank will now offer digital account opening.

Usually at the mercy of third-party vendors, small banks that lack clout can face a number of headaches in a digital rollout. Even CEO Jill Castilla was "surprised" at the quick outcome.??

The announcement sets the scene for Citizens’ other digital project?- a digital-only bank for veterans - ?that will debut on August 15.?

Both avenues are set to expand the small bank's reach, allowing customers to bank with Citizens from across the country, despite its small physical footprint.?

As community banks nationwide face headwinds, a digital strategy is a good ploy, and the quick turnaround works to their favor, but with a saturated market for digital banking, they may have their work cut out to see the desired results.?

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Small-bank rarity: A digital launch that happened on time

By Miriam Cross,?Citizens Bank of Edmond in Oklahoma, in conjunction with the digital-banking platform Narmi, recently launched an account-opening process that occurs completely online. The project, completed in less than three months, could be a model for community banks that want to innovate but fear being a low priority for vendors.

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