THE CIRCULAR FIRING SQUAD OF PUBLIC INTERNET MARKETING: Strategies & Tactics for ROI-Success, as the Public Internet continues to PRIVACY unravel.

This will be the first Chapter in a Series entitled; "The Circular Firing Squad of Public Internet Marketing". My mission in this Series will be to assist in providing strategies & tactics for Public Internet Marketing success, while respecting the PRIVACY of both consumers & marketers, and maximizing ROI-simultaneously. These two goals actually are highly connected. This will be explained more in future chapters. The vision for this Series is to have 10-15 so-called chapters. These chapters may later comprise a quick-read book; designed for 1-hour-train-ride/plane-flight consumption.

My name is John F. McNulty. I have 25 years of progressive up-the-ladder sales/marketing leadership success, with companies like Gillette, Alberto Culver, Wilson Sporting Goods, MacGregor Golf, Eastman Kodak. (From sales rep to---Vice President, Senior Vice President, and President). I've had the great fortune of being mentored, and taught by some of the industry's most talented, and successful, mar-com-sales leaders. Most of the thoughts which follow, are simply learned best-practices from my colleagues & mentors.

In 2007, my Purdue University technologist colleagues & I founded Didgebridge. We are an ROI-obsessed, digital marketing-communication technology company. Our mar-com tech specialties involve ROI interactive mobile video, from humans (not robots)---and Public Internet PRIVACY respect for both consumers AND marketers. (More to follow on these in future chapters. We find that many marketers remain distressingly unaware how they are SHARING their precious, expensive leads with competitors---and how this alienates consumers & undermines campaign ROI).

Since 2007, Didgebridge has been working in stealth-mode, mainly with agency partners to assist in providing best-of-class, ROI-powerful, mobile-video (DR) interactive, digital mar-com campaigns. We are often the people-behind-the-curtain for campaign deployments involving major Consumer/Retailer campaigns, B2B Lead-gen campaigns, and even Non-Profit fundraising campaigns. We're now moving into more of a direct-to-client status.

Why now, you might ask? Two reasons:

1). The Public Internet Communication ecosystem is in the process of coming unraveled from a PRIVACY perspective. 2). And the ROI-performance metrics which have governed Public Internet Marketing are now being exposed, as increasingly fraudulent. We've been speaking at major Universities for the past 5 years on these 2 subjects---and believe that a mar-com Tipping-Point of dissatisfaction has now been reached; for consumers who are sick of PRIVACY intrusion. And for marketers, who are increasingly aware that the ROI-metrics which they are being fed, are often robot driven, and FRAUDULENT.

Do-the-right-thing change is thus needed, and needed quickly for both consumers & marketers. My mission in writing the "Circular Firing Squad of Public Internet Marketing" is very simple. The Public Internet's Marketing-Communication Ecosystem is broken. It's PRIVACY- broken for consumers. And its digital-ROI- broken for marketers. Positive change is thus needed. My Mission-Partner-Colleagues and I are committed to accelerating this positive change.

Look for my next Chapter within 10 days. This upcoming Chapter will focus on "Public Leads vs Private Leads for B2B & B2C Marketers". Thanks for taking the time to become engaged with our mission. We hope these thoughts are do-the-right-thing beneficial to you both personally, and professionally.

John F. McNulty; CEO-Didgebridge www.didgebridge.com