Circular Economy, mottainai, kintsugi and data

Circular Economy, mottainai, kintsugi and data

In recent time I am quite often asked about Circular Economy and Data. What is needed, if blockchain is the next hit, what kind of software or usecases will come.

I guess there is a huge misunderstanding what Circular Economy is and that many players try to “circularize“ their products like they’ve done it with “sustainability“ to stay in biz.

Circular Economy is a system, a mindset and the opposite of linear economy.

Linear is left, circular is right in the picture.

The most important in Circular Economy is the product and how it has to change.

Means: products have to be designed with a different purpose than now. Quality instead quantity.

A circular product has to be made of durable materials or replaceable materials, that are part of the Circular Economy.

Durable because Sharing Economy will be a huge part of circular and we should use the products longer. This efficient usage is an important part to manage co2 during whole lifetime. Not just looking at the production emissions. Fire & forget.

The product should be reusable. Not a fast product, but a longer lasting and helpful product. When the product cannot be repaired anymore or upgraded to extend its life, or used in another way, recycling and full control of the source materials are necessary.

Also some kind of modular design would be helpful.

These new products will have a longer lifecycle due to repairability, avoiding obsolescence.

New materials that come from renewable or recycling are preferred. Circular Economy mostly embeds the idea of minimalism.

The longer a product is in use, the better the co2 footprint becomes.

Now to the data part.

Circular Economy is based on transparency.

For recycling, product data has to deliver the full overview of materials and its components. I prefer to speak in this context about mottainai. The term in Japanese conveys a sense of regret over waste; the exclamation "mottainai!" can translate as "What a waste!"

For repairability the design info, technical data, maybe 3-d print files, source code etc is required to become part of the product. Again a reference to Japan: Kintsugi as a beautiful philosophy to repair and reuse things. To celebrate them.

Co2 emissions are ?just“ a label that can be put into a database or printed on the product itself. BUT this is nothing reliable, see diesel gate from 2015 and many other greenwashing scandals. Also efficiency labels are... just paper. As long no one can verify these informations, they stay marketing nonsense.

Price info is also just of interest for the procurement and manufacturing. Maybe to compare with competitors, BUT Circular Economy has another focus. Our economy and profit orientation needs this data to get the lowest price for biggest profit. The customer has no direct benefit.

Ownership and documentation history of product / components is ?just“ another documentation and mostly not worth the paper printed on.

One automotive tried some use cases to document, trace and make (internally) ?transparent“ where the raw materials come from. BUT most of the data can be falsified, the QR code is just the package etc. so in fact you track the package and not the content.

Experiments with molecular trackers did not worked, because material department needs a specific purity of the materials. The trackers were seen from material science perspective as “dirt“ and were filtered out.

Blockchain (it does not matter which one, even if Hyperledger Fabric) is the absolute opposite of the Circular Economy idea. The blockchain concept itself is based on transparency and participation which enables immutability. Control through the crowd.

Every alternative ?corporate“ blockchain interpretation lacks on transparency. Hyperledger Fabric gives the company (aka the owner) the control of what data can be seen. This is not transparency but information hiding.

Second: the consumer has to trust the corporate blockchain system, because it’s intransparent and can be manipulated by the owner.

Additional: Blockchain is energy consuming, requires an infrastructure etc. while Circular Economy is based on minimalism. Blockchain use cases are over complex.

Circular Economy products should rather be cloud independent, having minimal compute capabilities, high efficiently programmed and upgradable. Cloud bound products often violate data privacy and data sovereignty, require a cloud data center, locks in the user etc. Using blockchain is mostly just marketing BS to pretend being one of the hypercoolinnovation dudes. Blockchain is good for cryptocurrencies, transparency use cases and smart contracts.

Btw same with AI. In most cases the AI could be easily replaced by an excel macro.

Supply chain traceability => see the example with trackers.

Data should support the Circular Economy NOT enabling new biz models with CE as a new cool logo.

One Circular Economy positive use case is life cycle prediction. A product with embedded sensors that show the real usage to the product to the user, not to the manufacturer. Sharing of products could be based on such sensors and smart contracts to optimize the usage of products.

The embedded compute power when not used, should be able to share its compute resources. Embedded distributed computing...

During the creation of products, distributed and/or shared manufacturing should be preferred to avoid unnecessary JIT. Additive manufacturing can become a huge enabler in this area. Shipping parts across the planet to get the best price and to irresponsibly damage our infrastructure is an outdated biz model.

Pia Schnück

Sustainability Expert | Follow me for ESG content

2 年

I absolutely agree! Circular economy is an economic model. It is so much more than recycling and has the potential to drastically reduce our resource consumption. But this requires a circular mindset and real system changes. Of course, there needs to be transparency about systems and raw materials, and therefore the availability of data certainly also plays an important role. But isn't that the case for most sustainability issues?

Jay, gracias por compartir!

回复
David Krief

Co-founder KBRW ( we're hiring) #MACH MEMBER

3 年

Hello Jay Fully agree It is a system that is different from one market to another and that will have several objective ( recycling, reconditioning, second hand market, reduction of environnement impact…) We work with several actor from automotive industry to luxury industry, industrializing those system, and frankly there is no limit in what those system could create and do and so is the use of technology behind it.

Georg Zembacher

Chief Innovation Officer – With extensive experience in business and technology innovations

3 年

All these methods and economic practices are born out of necessity. When you have nothing, you value what little you have.? And if you have something valuable, consisting of rare raw materials, a lot of energy or elaborate craftsmanship, then there is an exponential value there. But it is also necessary to question one's own actions and decisions: is it good for me, is it good for you, is it good for society, is it sustainable enough? Optimizing what already exists can be a very good thing, but before you start, you should also ask yourself whether this product or service is really necessary and not allready at end of its innovation cycle? And this is independent of which technologies you use, because they overtake and replace themselves when the framework conditions and the value appreciation of the next generation is on the change.? Thanks Jay Latta to constantly refocusing our thinking.

Jan Pleis

Co-Founder of mydoobe - Change the world. Not your doorbell. Engineer I MBA l Founder of GOOE.EU | Board member niedersachsen.ai. l Formerly Volkswagen Group

3 年

Ab Stevels - what do you say on this???

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