#CIO, Design Thinking: a simple and concrete definition. What are the origins?
Marc Mencel
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??? Develop creativity. This is the number-one objective of Design Thinking.
??? This approach, developed at Stanford in the 80s, aims to apply a designer's approach to a problem or innovation project. This way of thinking and innovating is based on user feedback.
??? But what is Design Thinking, and how is it defined? What are its main principles and stages? Where does it come from? What are the key dates in the history of design thinking? What are its greatest advantages? Here are the answers to all the questions you've always wondered about design thinking.
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2° What are the origins of Design Thinking?
???? Design thinking originated in the USA in the 50s, when American advertising executive Alex Osborn perfected the "brainstorming" technique. The idea was to get his team together and stimulate their creativity by brainstorming different ideas to solve a problem and find solutions.
???? Then, in the 60s, the first inter-departmental program was created at Stanford University. A human-centered program, its aim was to get its members to think about different issues.
???? Then, in the 70s, Experiences in Visual Thinking was published by Robert H. McKim. He developed the various precepts of Design Thinking. These precepts were further developed in the years that followed by Peter Rowe, who published a book entitled "Design Thinking" in 1987.
???? Then, in 1992, David Kelley and Tim Brown of the IDEO design agency developed a new approach to problem solving. They were the first to really implement the concept of design thinking for innovation.
???? In 1999, IDEO set itself the challenge of creating a new supermarket cart: all in 5 days. To achieve this, designers, logisticians, doctors and others involved implemented their problem-solving method.
???? In the 2000s, more and more publications were published on design thinking. Conferences were also held on the subject, and courses were given to students to teach them the basics of this innovation method. In 2012, three design thinking schools were even founded, in Paris, Beijing and Tokyo.
???? The process has continued to evolve and assert itself as an essential method for innovation in various fields. A major development has been the growing recognition of Design Thinking as a strategic approach to solving complex problems in business, government and non-profit organizations. This period has been marked by the widespread adoption of Design Thinking within major technology companies such as Google, Apple and IBM, all of whom have integrated the approach into their product and service development processes.
???? Another notable trend is the expansion of Design Thinking beyond the realm of product design to encompass disciplines such as service design, organizational design and even social design. Practitioners have begun to apply this approach to complex social problems, such as access to healthcare, education and sustainable development, with promising results.
???? At the same time, the Design Thinking community has also grown, with the creation of numerous institutes, schools and training programs dedicated to this approach. These initiatives have helped to democratize the approach by making it more accessible to a wide range of professionals and students, thus encouraging its widespread adoption.
???? Finally, our era is marked by a growing awareness of the importance of the human aspect in the design of products and services. Companies have realized that an in-depth understanding of users' needs and motivations is essential to creating truly innovative and meaningful solutions.
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??? Key principles of Design Thinking:
??? Benefits of Design Thinking:
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??? Design Thinking is a powerful tool that can be used to solve a wide range of problems. It's being used by businesses of all sizes, as well as by non-profits, governments, and schools.
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??? In conclusion, Design Thinking stands out as a dynamic, user-centered approach to innovation. From discovery to implementation, this methodology effectively encourages collaboration, creativity and problem-solving. Concrete examples of its successful application demonstrate its significant impact in a variety of fields. Design Thinking thus remains an essential pillar for those seeking to innovate and respond to real user needs in a humane and relevant way.