We do a lot of email strategy and execution. With everything from Social to Ads to SEO to TikTok, it is sometimes hard to get people to believe in the ROI of good old email. Here a few email tips and stats to remind you how important it is to have a strong email plan as part of your 2023 strategy:
- For every $1 spent on email marketing expect an?average return of $42
- Email is 40x more effective than social media for customer acquisition
- Emails with a personalized subject line have open rates of 50%?
- Adding videos to email can increase click rates by 300%
- The average email open rate is 21%
- Welcome emails have an open rate over 80%
- Leads from referral campaigns?have a 30% higher conversion rate than the leads generated from other marketing channels
- Leads from nurture campaigns make purchases that are 47% bigger than non-nurtured leads
319 billion emails are sent every day. There is a lot to consider, from strategy to frequency, content to subject lines and much more.?Make sure that you are in the game and sending smart, likely to open and convert emails.
What happened in the?startup world?last?week:
- Override, a?virtual chronic pain solution, announces seed funding of $3.5M. The startup was founded by former US Secretary of Veterans Affairs, David Shulkin MD, and his daughter, Jennie Shulkin JD. Their team includes a pain physician, a physical therapist, a psychologist and a coach, and act as a virtual, one-stop-shop for chronic pain patients without prescribing opioids.
- Mews, a leader in?hospitality technology, raised a $185M Series C. Over 3,000 properties in 70 countries run on their SaaS hotel management platform. Earlier this year?they became the solution with the first native integration between a property management system and the Salesforce CRM.
- Oxyle, a?wastewater treatment technology?startup, raised $2.8M.?Their wastewater treatment utilizes proprietary nanoporous catalysts to remove micropollutants, including PFAS, pharmaceuticals, hormones, and pesticides. They?also offer an analytics platform for real-time monitoring of micropollutants connected through its reactors.
- Poppi, a?prebiotic soda startup, raised a $25M Series B.?The company’s drinks combine real fruit and apple cider vinegar and have less than five grams of sugar and 20 calories. The ingredients target digestion aid, immunity and glowing skin.?
- Bollywood star Deepika Padukone’s?skincare startup?82°E, has raised $7.5M in seed funding.?The tech-savvy star is among the highest paid actresses in India. All products are formulated in-house by R&D experts and feature “time-tested Indian ingredients.”
Congratulations to Argentina on their World Cup win! Victoria has traveled to and loves Argentina, where she bonded with and supported local stray dogs.
