Christmas starts here

Too soon?? Too soon!

Hi friends,

There are now less than 50 days to Christmas. I just realized it myself today, mostly because at least a dozen Christmas ads dropped this week alone. I’m not sure yet if I’ll do a dedicated issue for holiday campaigns—probably just going to highlight the noteworthy ones as we get closer to the December break.

Let’s kick off with the Marks and Spencer campaign, from which I borrowed the title: it didn’t hook me right away, and you might be tempted to skip it... until, about 40 seconds in, there’s a musical twist with an epic track that totally changes the vibe.

The other holiday ad is from Waitrose, which feels like a mash-up of?The Bear?Christmas episode,?Knives Out?vibes with a familiar?Succession?face stepping into the role of Benoit Blanc.

Aside from this holiday preview, check out Uber’s new fun campaign and the music provider Out/Standard rebranding.

Have a good read.

ADVERTISING

Christmas Magic: M&S unveils a whimsical holiday Ad

M&S?has launched its 2024 Christmas campaign, celebrating the season's magic with an enchanting TV ad featuring young star?Skylar Blu. Directed by?Elliott Power, with the creative direction of Mother , the ad showcases a festive transformation through a magical snow globe that brings the family together in unexpected ways. With playful choreography by?Corey Baker, the campaign invites viewers to experience the joy of Christmas.

Watch the ad and read more here on Creative Review

ADVERTISING

Unwrap the mystery: Waitrose's Festive Whodunnit

Waitrose's 2024 Christmas ad, "Sweet Suspicion," takes a creative twist by blending festive cheer with a thrilling whodunnit. Featuring a star-studded cast, including?Matthew Macfadyen, the ad revolves around the mystery of a missing?Red Velvet Bauble Dessert, with an adorable cat named Fig as a potential suspect. Ideated by 盛世长城 ?and directed by?Lucy Forbes, the 90-second film invites viewers to follow clues and guess the culprit as part of an integrated campaign.

Watch the ad and read more here on LBBonline - Little Black Book

FEATURED

A bunch of news from my network

-?Loro Piana dresses up Harrods for Christmas?[source Vito Mansueto linkedIn]?

-?Audible is taking the stage in Lucca?and?Turin with rude [source Elisabetta Bottani and? Nicolò Carrassi linkedIn]

-?Al.ta Cucina opens its own communication agency with Andrea Stanich ?[source? Alessandro Tartaglia linkedIn]

-? Dentsu Creative Italy wins the Alice Pizza account and leads the rebranding campaign?[source Francesco Brioschi newsletter]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

How they made it:?How the Associated Press calls election winners

Playlist:?Gospel musicians try Blink-182 for the first time

Infomaniac:?A short history of Social Media Hype

Fun Fact:?How would fictional characters vote in 2024 elections?[ Numlock News newsletter]

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JOB POSTING

The wrong place to find the right job

-?? Noemi Tanoni is looking for a native freelancer French creative writer

-??Diageo has opened three positions on the Finance team in Budapest?[through Francesco Perroni, MSc, CGMA, ACMA ]

MARKETING

Mktg picks not to miss

-?What does Gen Z want for Christmas?

-?Reddit is profitable for the first time ever, with nearly 100 million daily users

-?Why some sports win big in Fashion — and others don’t

-?Nike shakes up senior leadership

ADVERTISING

Uber's Northern Charm: Your ride awaits just minutes away

Uber is rolling out a new campaign by Mother London, "Your nearest Uber driver is minutes away," to boost awareness in 14 towns and cities across Northern England. The initiative highlights Uber's presence beyond major metropolitan areas, using a warm and relatable tone infused with Northern humor. The campaign emphasizes local availability by showcasing everyday scenarios where an Uber ride would be ideal. It aims to connect with residents who may not realize Uber operates in their communities.

Watch the ad and read more here on Creative Salon Worldwide

DESIGN

Out/Standard's Fresh Vibe: A bold new look with a dash of creativity

Out/Standard, a distinctive stock music provider, has undergone a vibrant brand refresh led by Soo Yeah Studio . Emphasizing creativity and originality, the new design features a dynamic typographic system that stands out in the production music industry. The updated logo and typefaces, including Yafeu and Base&Bloom, reflect a bespoke character while maintaining usability for the client.?

Read more here on The Brand Identity

Thank you so much for reading this far, I really appreciate it. The most clicked link from last week is this one:?

-?2024 ADCI Winners (source La Gazzetta Del Pubblicitario )

My name is Domenico Loperfido.

?? If you're a brand looking to reach more than 2,600 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at [email protected]

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?? You can find me on Instagram as @domenicoloperfido and on LinkedIn as @loperfidodomenico (simple as that).