A Christmas Song From Us To You!

In This Issue:

1. 6K+ Subscribers In Just 5 Editions!
2. A Unique Learning Experience
3. What's New For 2023?
4. A Christmas Song From Us To You

6K+ Subscribers in Just 5 Editions - Thank You!

Wow! I'm truly overwhelmed.

A very big Thank You to YOU, for your incredible support by subscribing to my Delivery With Agility newsletter .

Despite having an unplanned gap since publishing the last edition, about the passing of Her Majesty Queen Elizabeth II , I've seen a continued and steady growth in the number of subscribers, in excess of 1K+ new subscribers during that period.

I really appreciate your loyalty and I shall continue to endeavour to bring you the content that you have asked for in 2023.

Please feel free to direct message me with any questions or requests for topics that you would like me to cover in future editions of Delivery With Agility .

Oh, if you are reading this and haven't subscribed yet, please do so - it's free!

A Unique Learning Experience

Ahoy, me Scrum maties!

Despite being dogged by continuous industrial action by the UK rail networks, making it difficult for people to commute into and out of London, our experiment with providing a unique learning experience aboard Kaizen Voyager has proved to be successful.

It's been an absolute pleasure getting the new members of the crew "scrubbing the deck" aboard the good Scrum ship, Kaizen Voyager!

Kaizen Voyage ?is run by?Agilistix Ltd ?to create unique leadership learning experiences, where Learners can disconnect from the distractions of the hustle and bustle of daily life, and reconnect with themselves in order to discover their own potential.

Learning?#Scrum ?aboard our flagship, Kaizen Voyager , does exactly that.

We only allow very small cohorts of Learners so that they can each receive our best attention and build valuable team relationships with each other.?

Learning Scrum starts with learning about the people.

Our conversational approach to Learning builds psychological safety, encouraging Learners to actively engage and contribute to the overall learning experience for everyone.?

?But it doesn't stop there.

Learners continue their?#Agile ?journey as members of?Agilistix Academy , our bespoke Community Cloud Learning Platform, where they can receive ongoing post-training coaching, access to courseware, actively participate in discussion groups and benefit from live access to our faculty coaches.

This not only sets them up for success in their Scrum exams but most importantly, in the workplace.

Typically, a Learners relationship with other training providers ends when their training ends.

Train and Go describes them well.

We prefer to support Train & Grow!

What's New For 2023?

During the last few months of 2022, I have been working on a number of new projects for 2023:

Guest interview on The Winback Marketing Podcast with Dan Pfister

I was invited as a guest on The Winback Marketing Podcast , by its host Dan Pfister .

To be published in early 2023, this podcast episode will also feature in a corresponding Delivery With Agility newsletter edition, where I explain the relevance of Winback and Marketing to Delivery With Agility. I also share an early customer winback experience of my own, from the start of my career.?

Delivery With Agility Podcast

I'll be launching the Delivery With Agility Podcast to accompany each edition of the newsletter.

Subscribers will have the choice of listening to the podcast and/or reading the newsletter.

Being dyslexic, I have learned so much from listening to audiobooks and podcasts, whilst on the move. It's a convenient?and highly effective way of learning for me. I find it quicker than reading a physical book.

After doing much research into the technicalities of producing a podcast, I'm looking forward to putting all I have learned into practice.?

?

What's New in Scrum?

There were significant changes made to the Scrum Guide in November 2020. Yet, most people I have met and companies I have worked with are still totally unaware of these changes.

Importantly, they are missing out on why these changes make Scrum more delivery-focused.?

Look out for my series on What's New in Scrum. My hope is that you will learn something new that will enable your Scrum Teams to deliver value sooner and sustainably.

Behavioural Science in Marketing and Coaching

What's #marketing got in common with #Lean #Agile #coaching ?

I'll be sharing why I find they are so closely related and that the human skills are interchangeable.

Find out why coaches can learn so much from marketers and vice versa.

In the meantime, discover the power of Behavioural Science for yourself with Nancy Harhut 's awesome book, "Using Behavioral Science in Marketing ".

The book is for all humans, not just for marketers.

It's a game changer!

?

My Feedback on Guru Conference 2022??

I nearly missed this but so glad I didn't.

What an awesome #business learning opportunity and so totally engaging too.

Are you a #productowner or #productmanager ?

Can you effectively communicate the Value Proposition for your product upon request?

The skills and techniques (almost a science!) of email marketing resonate with those required of a Product Owner.

Likewise, Coaches can leverage many of the techniques used by email marketers.

Why?

It's human Psychology!

The Power of #persuasion !

Effective Communication!

It's #behaviouralscience !

I'll share some of what I learned at #guruconference 2022 and why you should not miss it in 2023.

Thanks to Jay Schwedelson for organising such an awesome event - not just for marketers!?

?

I'm now a Funnel Hacker!

It is suggested by some of the most successful entrepreneurs that #funnels are replacing traditional websites and for good reasons, even for non-e-commerce websites.

As a business owner, I know it's vital that we persuade our customers to act, not merely to consume the content we publish.

According to Forbes , Customer Acquisition Costs (CAC) are 5 times higher than customer retention costs.

As a Coach, I've worked with many e-commerce and #retail giants and I never cease to be amazed by an unrelenting drive for customer acquisition, despite high customer acquisition costs, whilst turning a blind eye to high customer attrition rates, due to low customer retention capabilities.

This suggests that we are not looking after our customers whilst we have them.

The same is true of managing our stakeholders - our customers.

According to Forbes , Customer Acquisition Costs (CAC) are 5 times higher than customer retention costs.

To this end, I signed up for the ClickFunnels 5-Day Challenge and went all in to become a Funnel Hacker.

What this means and how effective it will be (I will be!) at generating sales with #ClickFunnels remains to be seen.

But I'll share my Funnel Hacking journey with you as I discover how the underlying non-technical concepts of funnel building (motivating humans to act!) are closely related to Behavioural Science, Coaching and also Delivery With Agility Leadership .

This doesn't make sense? ????

Subscribe to my newsletter and don’t miss out on why it does!

A Christmas Song From Us To You

Musician and Scrum Master, my son Peter J Adamson and Eiméar Crealey, recorded this wonderful Christmas tribute to everyone, aboard Kaizen Voyager and in and around St. Katharine Docks Marina, London.

Watch it here:

Stream it on Spotify, Apple Music, or your favourite platform here:?https://www.peterjadamson.com/

Wishing You a Happy Christmas and Prosperous New Year!