?? Christmas Postage Dates 2024 ??

When it comes to Christmas campaigns, timing is everything. ????

Ensuring your festive direct mail campaign reaches supporters before the seasonal rush is essential for ensuring maximum impact and donations. Missed delivery dates can mean your message gets lost in the seasonal shuffle, losing the opportunity to connect with your audience when they’re most receptive.

By planning ahead and staying informed of the latest Christmas postage dates, you can ensure that your festive campaigns land with the right timing, spreading holiday cheer and inspiring engagement just when it matters most.

With that in mind, if you want to ensure that your festive direct mail campaign reaches supporters before Santa, take a look at the Christmas Postage Dates for 2024.

Don't forget - if you're looking for support in creating direct mail that not only conveys your message effectively but also sparks the warm glow that drives generosity and positive change, we can help!

Totally Mailed It: MarketReach's New Initiative Promoting the Power of Direct Mail

We at The Production Hub never tire of proving direct mail's effectiveness as a tool for creating meaningful, personal connections - and nor does MarketReach!

Recently, it has launched a new initiative called “Totally Mailed It” - a campaign that showcases the power of direct mail in delivering tangible results for brands across the UK.

Totally Mailed It promotes direct mail’s unique ability to engage audiences, build brand awareness, and drive tangible business outcomes.

Through a series of compelling case studies and thought leadership pieces from leading marketing figures such as Mark Evans (CMO at Direct Line Group) and Tanya Brookfield (CEO at Elvis), and Rory Sutherland, amongst others, the campaign demonstrates how brands can leverage direct mail as a key element in their marketing mix.

It also reframes how new customers to mail might think about it—not as a relic of the past, but as a powerful, modern communication tool.

Key Findings & Insights: Why Direct Mail Works

As part of the Totally Mailed It campaign, the featured case studies highlight key findings that demonstrate why direct mail remains such an effective channel:

1. Tangibility Matters: In an age where many marketing messages are fleeting, direct mail provides a tactile experience. Physical mail creates a lasting impression, with studies showing that people are 33% more likely to remember content they’ve interacted with in print compared to digital ads.
2. Personalisation Drives Engagement: The ability to personalise direct mail is one of its greatest strengths. Totally Mailed It shows how brands that tailor their messages to individual consumers see higher engagement rates and better overall campaign performance. Personalisation, when combined with data insights, leads to more relevant and timely communications that capture attention.
3. Higher Trust and Credibility Consumers: tend to trust direct mail more than digital channels. With increasing concerns about data privacy and digital ad fatigue, direct mail offers a trusted form of communication. According to Marketreach, 70% of consumers feel that mail gives a better impression of the company compared to email.
4. Multi-Channel Integration: Far from being a standalone tactic, direct mail complements digital campaigns by enhancing the customer journey. When used alongside email, social media, and digital ads, direct mail boosts overall campaign effectiveness, increasing brand recall and customer engagement.
5. Proven ROI: Perhaps most importantly, the Totally Mailed It initiative emphasises the strong return on investment (ROI) that direct mail provides. Many brands featured in the campaign have seen measurable success, such as higher conversion rates, improved customer retention, and increased sales. Direct mail has proven time and again that it can be a cost-effective channel for driving business results.

To find out more about the campaign visit: https://www.marketreach.co.uk/totally-mailed-it

And to ensure you get the best out of your next campaign speak to our experts!