Christmas Greeting From The Market Centre (Eastern Counties December Newsletter)
Colin Stickland
Regional Director (East) with The Marketing Centre - Proven Marketing Leaders. Real Business Results| Fractional CMO | Giving businesses the people and processes to achieve sales and profit targets
As the year draws to a close, I’d like to thank you for your continued support.
This year we’ve been fortunate to work with twice as many businesses across the Eastern Counties as we did in 2023—something we wouldn’t have achieved without your trust and interest in what we do.
Our team of experienced Marketing Directors have enjoyed helping businesses navigate challenges and identify opportunities. We look forward to supporting you in the year ahead, building on this year’s momentum.
Wishing you a restful festive season and a successful start to 2025!
Warm regards,
Colin
A Christmas Gift for everyone: Creating an AI Version of Yourself
?This holiday season, here’s an idea worth unwrapping: imagine having a digital version of yourself to lighten the load and help you think through challenges.
?Smarter X recently shared a fascinating webinar on creating a Custom GPT—an AI “Co-CEO” tailored to your unique decision-making style.
?The session explored how AI can act as a trusted partner for brainstorming, problem-solving, and routine tasks, offering insights into how this technology can support leadership and productivity in practical ways.
?What it covered:
Watch On-Demand: Access?the?Webinar?Here
?Consider this a small Christmas gift — a thought-provoking resource to spark ideas for working smarter in the year ahead. While I’m not affiliated with Smarter X, I wanted to share this as a helpful tool that might inspire new possibilities for your professional life!
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Success Story:Driving Transformational Growth at Sigma
As the Regional Director at?The?Marketing?Centre, I’ve often witnessed how true transformation starts with clear strategy and targeted marketing.?
Sigma?is a remarkable example of what happens when you embrace a new direction—and its story could inspire your own transformation in 2025.
Strategic Clarity & Diversification: We worked with Sigma to redefine their vision, mission, and organisational values, setting the stage for sustainable growth. By diversifying beyond the retail sector, Sigma significantly reduced dependency on a single market, opening the door to new and more resilient revenue streams.
?Brand Reinvention & Thought Leadership:
A complete brand overhaul helped position Sigma as a true industry leader. With a refreshed identity, supportive collateral, and a content strategy focused on thought leadership, Sigma achieved:
Sigma’s success proves that transformation is not just possible but achievable with the right marketing expertise. If you’re aiming to reshape your business for success in 2025, let’s talk about how our fractional Marketing Directors can accelerate that journey.
?Read the full Sigma case study here:?https://www.themarketingcentre.com/case-studies/sigma-case-study
Meet Mark Pearson
?Mark has a proven track record of transforming businesses by viewing them through the eyes of their customers. One key highlight of his career was his work as one of the founding team at Egg, a trailblazer as the UK’s first internet bank built around innovative online and phone banking services.
领英推荐
?There, Mark helped shape a customer-centric culture—ensuring that every decision, from service delivery to product development, revolved around understanding and meeting customer needs. Mark led a team that developed the business strategy for both Egg and its parent company Prudential. Additionally winning industry awards for innovation in customer research and advertising.
?Drawing on the insights he gained at Egg and throughout a diverse marketing career, Mark now partners with companies to rethink their strategies from the “outside in.” He pinpoints what truly matters to customers and guides businesses in re-engineering their messaging, value propositions, and operational processes accordingly.
?The result? An authentic alignment between what the business offers and what the customer demands—driving sustainable growth, loyalty, and market differentiation. A rare talent who brings creative and analytical approaches together. ?
?You can find out more about Mark's skills and experience here – https://www.themarketingcentre.com/team/mark-pearson
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Unlocking Business Growth: Are You Targetting the Right Audience?
Growth is the goal, but are you focusing on the right audience to achieve it?
In today’s competitive market, success hinges on understanding precisely who your ideal customer is and tailoring your efforts to their specific needs. My latest LinkedIn article, "A Guide to Business Growth: How to Select Your Target Audience," breaks down how to identify and connect with the decision-makers who matter most to your business.
Whether you want to refine your strategy or reach untapped markets, this guide will help you lay the groundwork for smarter, more effective growth.
?Let’s ensure your business is focused on the customers who will drive your success in 2025.
An offer you can't refuse?
Are You Getting the Results You Need from Your Marketing?
?If it’s been a while since you reviewed your marketing strategy, now is the perfect time to refocus and uncover fresh growth opportunities.I’m offering a complimentary marketing review session to help you do just that.
?Here’s what we’ll cover:
At The Marketing Centre, we continue to refine our tools and strategies to deliver even more value to our clients. Let us show you what’s new and how we can help your business thrive.
?Interested? Let me know (just message or email me) and we can arrange a time that works for you. If not, I’d still love to hear how things are going.
Wishing you a good festive break and a great 2025!
Colin
Colin Stickland
Regional Director - Eastern Counties
t: 07736 900696
l: LinkedIn