CHRISTMAS AND BUSINESS. TEST YOUR DINNER.

Hey Amigos!?

Are you preparing dinner for Christmas?

Are you finishing the last quarter of the business? Is Q4 exciting??

• Did you prepare the strategy for 2023??
• Did you assess your business model for 2023?
• Did you assess your branding? Do you have the value you're looking for?

Ben is worried about the Christmas dinner. This year the new parents-in-law are hooking up the Christmas dinner. And they are former restaurant owners. How on earth is he going to please them?

Despite his girlfriend's lovely words, he is still a bit uneasy. During the last two dinners, he observed how critical their parents-in-law are.?

For Ben, this is something between hope and fear. You don't want to spoil the dinner. Right?

Ben is actually experiencing a new customer who will be onboard a kind of family bonding. If everything goes by plan, it will strengthen the relationship.?

But what is the similarity between the famous Christmas Dinner and your business?

More than you think and even imaged about.?Let's face it when you want to surprise your family-in-law and invite them for the first time; you want to be prepared. I hope you are not an instant noodle person.?

What do you do if you are smart and want to serve the four courses dish?

• Prepare, prepare and prepare.
• Check if you have all the right tools to make the dishes you want.
• Check the ingredients; all are available.
• Prepare the dish twice before you do the final show. Right?

It is standard to read the recipe and go through the process. Right??Or do you throw all the ingredients in the pan and hope it comes out well?

When it comes to cooking, it is expected to prepare. Repeat the process to master the dish. Then it becomes the signature dish.

People talk about signature dishes. And signature dishes attract new customers when they talk about it.?

So why is it so difficult for companies to rethink the process? Because you learned to fry a fish stick? Or boil an egg twenty years ago?

Your audience, the public of customers -whatever you call them- is constantly evolving. Sometimes the process goes slow, and many times with lightspeed. Your customers are also forced to adapt to their customers' evolution, habits, or the new environment they are operating.?

The challenge is why many business people find it hard to be the chef of their business.

• Too much linear thinking.
• "Instant noodles" fixed mindset.?
• I never learned to celebrate failures.
• Ego, I know everything attitude.
• We have an ironclad plan.?
• Not a system of speaking with customers.?
• Believing big data is everything.

You can add twenty reasons to this list from your experience in the business.?

There is good news for the business chefs who want to create the best dish for their clients. And remember: fast food has customers... Do you want to have clients? Or partners for life? It depends on what you serve.

There are excellent examples of how you can learn to cook a business dish for the right customers.?

But it is really up to you if you are open to ReThink the Value-Based Strategy and improving the business model dramatically.?

You must eat, sleep, and repeat business design to master the industry.?

And remember.?

Evolution never rests. It is constantly evolving. Be in the correct zone of transformation. Spectator or participant. It is really up to your leadership.