Christmas 2024: What Can Online Retail Expect?

Christmas 2024: What Can Online Retail Expect?

With Black Friday behind us and Christmas 2024 fast approaching, it’s impossible not to notice the impact of e-commerce on the holiday season. According to the Brazilian Electronic Commerce Association (ABComm), there is a significant expectation of a 9.8% growth in sales, which will result in a revenue of $ 3.8 billion and 36 million transactions — in other words, expectations are high.

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