?? Christmas 2024: Insights into UK Shoppers' Festive Grocery Plans ??

As we approach the holiday season, Field Agent UK's recent study reveals key trends shaping Christmas grocery shopping for 2024. Here are the highlights:

??Shifting Shopping Baskets:

• Traditional Favourites: Slight increases in roast chicken (+6%) and turkey (+3%).
• Health-Conscious Choices: Fresh vegetables and fruits both up by +16%.
• Indulgent Treats: Party food (+18%) and cakes and desserts (+12%) are on the rise.
• Beverage Trends: Soft drinks lead with a 30% increase, followed by no/low alcohol options (+12%) and wine (+7%).

????Spending Habits:

• 25% of shoppers plan to increase their grocery budget.
• 43% will be more cost-conscious, seeking cheaper goods.
• 30% aim to limit food waste through conscious shopping.

????Store Preferences:

• Top Choices: Tesco is the leading retailer, followed by Sainsbury's, Asda, M&S, and Aldi.
• M&S excels in product quality and festive offerings, while Tesco is recognised for its promotional deals.

????Key Takeaways for Retailers:

1. Deliver quality products with strong value propositions.
2. Offer a mix of traditional, healthy, and indulgent options.
3. Emphasise promotional offers and loyalty rewards.
4. Create seasonal magic with special products.

?As retailers prepare for the festive rush, keeping these insights in mind will help deliver a seamless shopping experience for this Christmas season!

?#Christmas2024 #RetailTrends #GroceryShopping #ConsumerInsights #FieldAgentUK

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