Christian's newsletter on Review Management
Christian Driehaus
Co-Founder & CEO gominga | Online Review Management | eCommerce expert | Author & Speaker | ex-Amazon | Oxford MBA
Dear friends, Dear network,
this is my very first LinkedIn newsletter for you today and with joy and excitement I would like to present to you our new study "THE MARKETPLACE WORLD 2022".
My goal is to present to you interesting facts & figures and case studies on online platforms such as Amazon or Google on a monthly level. A special focus will be given on consumer insights and customer engagement. So let's start right away!
Launch of our new study "THE MARKETPLACE WORLD 2022"
You are a vendor, seller, agency, service or software provider within the marketplace ecosystem or simply interested in the world of Amazon and beyond? Then read on because we have analyzed in breadth and depth what is going on out there on online marketplaces!
Together with our partner ecom consulting we have looked at drivers and trends of the marketplace boom of the past 2 years, looked at the number of players on a global, European and national level, added some guidance on the ever growing ecosystem and finally compiled fascinating case studies and best practices on a variety of topics from global companies such as Arvato, K?rcher, Lengow, Osborne Clark, Samsung, Taxdoo, Thrasio, WMF and many others.
Content of our study
- Status update Online Marketplaces 2022
- Drivers and trends of the marketplace boom
- Marketplace Landscapes 2022 and study results
- Marketplace Ecosystem: Services & Solution Providers
- Expert contributions on success factors
- Outlook and what's next
Marketplace Landscape DACH 2022
The sheer number of online marketplaces operating in DACH has again increased significantly to over 200 players in the last 2 years. The net increase is +39% from 2020 to 2022 (excluding B2B marketplaces). At the same time, 46 providers from 2020 no longer exist today due to closure or merger.
This has numerous implications and from speaking with our clients I know that it is very difficult for brands to navigate through this jungle. Which marketplace is the right one for me? Where is my target audience? How do I expand internationally? Which are the right partners and solution providers to best manage my marketplace business?
Well, read on and download our study for free!
Drivers and trends of the marketplace boom
While we have all witnessed the craziness of the past 2 years due to the Covid-19 pandemic and its plentifold implications on us all, we have summarized 10 main drivers of the marketplace boom since 2020. Covid has surely had a booster-effect on many industries, it was not a major driver when you look at the longer trend.
Amongst the trends that we identified, I want to highlight only 3 in this newsletter today:
- Growing importance of marketplaces for marketing and retail media
- Customer experience management and the 360-degree view of the customers
- Boom of D2C brands and marketplace aggregators
Expert contributions and case studies
My personal favorite is chapter 5 of our study with its numerous expert contributions and best practice cases. Thanks to our clients, partners, friends and wider network we have compiled the following case studies for you:
- Arvato: Fulfilment and logistics
- authorized.by: Consistent brand presentation, brand protection and dealer integration
- K?rcher: Consumer insights and review management
- Kaufland: From retailer to marketplace
- Lengow: Internationalization and data management
- Osborne Clark: Legal framework for sales via online platforms
- OTTO: Challenges on the way to become a marketplace
- Samsung: Customer care on online marketplaces
- Spryker/Alexander Graf: B2B marketplaces
- Thrasio: Building brands through online marketplaces
- Venta: Amazon USA
- WMF: Organization, culture, processes
- And many more!
Please join the conversation here on LinkedIn on online marketplaces and feel free to reach out if you have any questions regarding our new study or want to speak about online review management!
Best,
Christian